# Matcha Espresso Lattes Costa Coffee's Matcha Espresso Latte Energizes by the Bottle By Laura McQuarrie | Published 2023-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-espresso-latte References: [soranews24](https://soranews24.com/2023/05/19/u-k-coffee-brand-costa-coffee-releases-first-ever-matcha-flavor-with-new-matcha-espresso-latte/)  [Costa Coffee](https://www.trendhunter.com/trends/flat-white-canned) is treating consumers in Japan to its first-ever matcha flavor with the launch of a Matcha Espresso Latte in a bottle. This energizing new drink is poised to stand out in a market that's full of vending machines selling canned coffees and other beverages, and it does so by combining 100% domestically grown matcha with rich espresso and milk. This fusion of ingredients brings together the bold flavors of espresso with the earthy, vibrant notes of matcha, creating a harmonious fusion that appeals to coffee and tea enthusiasts alike. Beyond taste, this barista-quality [bottled beverage](https://www.trendhunter.com/trends/strawberry-matcha-almond-milk) offers the benefits of caffeine and antioxidants from both matcha and espresso, providing a balanced energy boost and potential health advantages. As a [ready-to-drink product](https://www.trendhunter.com/trends/costa-coffee-readytodrink), Matcha Espresso Latte works exceptionally well, since it eliminates the need for special preparation and allows consumers to conveniently enjoy invigorating and refreshing benefits on the go. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 68% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Matcha-flavored Beverages:** Expanding matcha flavors to ready-to-drink bottled beverages presents opportunities for disruption in the beverage industry. - **Combining Traditional Ingredients:** Innovative combinations of traditional ingredients like matcha and espresso could provide new opportunities for product development in the beverage industry. - **Convenient Health Products:** Ready-to-drink bottled beverages that offer health benefits like caffeine and antioxidants to consumers provide opportunities for disruptive innovation in the health and wellness industry. ### Who This Affects Most - **Beverage:** Combining traditional ingredients like matcha and espresso into bottled beverages could disrupt the ready-to-drink beverage industry. - **Health and Wellness:** Ready-to-drink bottled beverages that offer health benefits like caffeine and antioxidants to consumers provide opportunities for disruptive innovation in the health and wellness industry. - **Fast Food:** Introducing new flavors like matcha to popular fast food chains could disrupt the industry and attract new customers. ## Related on Trend Hunter - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Canned Japanese Lattes](https://www.trendhunter.com/trends/ueshima-coffee-company.md) - [Convenience Store Matcha Lattes](https://www.trendhunter.com/trends/starbucks-matcha-latte.md) - [Ready-to-Drink Matcha Lattes](https://www.trendhunter.com/trends/ready-to-drink-matcha-latte.md) - [On-The-Go Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha.md) - [Ready-to-Sip Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha-latte.md) - [Ready-to-Drink Matcha Lattes](https://www.trendhunter.com/trends/chilled-matcha-brulee-latte.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Ready-to-Drink Canned Coffee Lattes](https://www.trendhunter.com/trends/iced-coffee-lattes.md)