# Collaboration Matcha Dry Shampoos IGK x Chamberlain Coffee Matcha Dry Shampoo is Limited-Edition By Michael Hemsworth | Published 2023-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-dry-shampoo References: [drugstorenews](https://drugstorenews.com/igk-chamberlain-coffee-launch-limited-edition-matcha-inspired-dry-shampoo) & [Igkhair](http://Igkhair.com) The IGK x [Chamberlain Coffee](https://www.trendhunter.com/trends/chamberlain-coffee-1) Matcha Dry Shampoo is a collaboration product from the haircare brand and the [Emma Chamberlain](https://www.trendhunter.com/trends/dash-chamberlain-coffee-cereal)-founded coffee brand that's ready to provide tresses with a quick refresh. The product is a new take on the IGK Direct Flight Multi-Tasking Matcha Dry Shampoo and is inspired by the Chamberlain Coffee's Matcha Green Tea. The dry shampoo works to [absorb excess hair oil](https://www.trendhunter.com/trends/colab-supreme-clean), preserve the style of the hair and deliver a light, touchable texture that doesn't come with the grit that can sometimes follow other options on the market. Group President Prestige Hair, LBP Dan Langer spoke on the IGK x Chamberlain Coffee Matcha Dry Shampoo saying, "As long-time fans of Chamberlain’s Matcha Green Tea, we saw this as the perfect way to connect the passionate fans of Chamberlain Coffee with the vibrant IGK community. It’s a great way to highlight wellness and beauty—from both the inside and outside.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 39% | Activity: 73% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Collaboration Products:** There is an opportunity for businesses to collaborate in order to create innovative and unique products that cater to multiple audiences. - **Matcha-inspired Products:** As the popularity of matcha continues to grow, there is an opportunity for businesses to innovate and create new products inspired by the trend. - **Multi-tasking Beauty Products:** As consumers demand more from their beauty products, there is an opportunity for businesses to create multi-tasking products that can serve multiple purposes. ### Sectors Adopting This - **Haircare:** The haircare industry can innovate with collaboration products that cater to niche demographics and incorporating popular trends like matcha. - **Beauty:** Beauty industry brands can create multi-tasking products that cater to busy, health-conscious consumers who want products that deliver both wellness and beauty benefits. - **Beverage:** Beverage brands can connect with beauty or haircare brands to create collaboration products that cater to their audience, encompassing the ingredients and flavors of their beverage products. ## Related on Trend Hunter - [Mixable Matcha Powders](https://www.trendhunter.com/trends/chamberlain-coffee-1.md) - [Playful Dry Shampoo Collabs](https://www.trendhunter.com/trends/odele-x-susan-alexandra.md) - [Matcha-Scented Dry Shampoos](https://www.trendhunter.com/trends/batiste-light-dry-shampoo.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md) - [Fruit-Forward Matcha Products](https://www.trendhunter.com/trends/chamberlain-coffee-3.md) - [Thickening Matcha Shampoos](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md)