# Matcha Donut Collections Mister Donut and Gion Tusjiri Teamed Up for a Line of Matcha Donuts By Laura McQuarrie | Published 2017-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-donuts References: [en.rocketnews24](http://en.rocketnews24.com/2017/04/07/mister-donut-teams-up-with-kyoto-tea-specialist-for-new-premium-matcha-doughnut-range/) Fast food franchise Mister Donut recently launched a new collection of matcha donuts and drinks in collaboration with [Gion Tusjiri](https://www.trendhunter.com/trends/misdo-meets-gion-tsujiri), one of the most well-known and respected tea manufacturers in all of Japan. The matcha-themed range includes a total of six donuts and two drinks, each of which boasts a vibrant green color worked into its form in some way or other. Donuts in the collection include the Adzuki [Matcha](https://www.trendhunter.com/trends/randys-donuts-matcha-line) Whip, Matcha Soy Milk Whip and Shiratama Matcha, which integrate ingredients like red bean paste, chewy mochi-inspired confections and whipped green tea. To round out the collection, Mister Donut is also unveiling a Matcha au Lait and a Match au Lait Soy Milk Whip to add a refreshing twist to cooling off in the summer months. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Matcha-flavored Food and Beverages:** Opportunity for food and beverage companies to offer new matcha-flavored products and collaborate with tea manufacturers to explore different flavors and ingredient combinations. - **Japanese-inspired Fast Food Collections:** Opportunity for fast food franchises to partner with famous Japanese brands and incorporate Japanese flavors and ingredients into their menu items. - **Innovative Donut Varieties:** Opportunity for bakeries and dessert shops to experiment with unique and unconventional donut flavors and toppings to attract customers and stand out in a crowded market. ### Sectors Adopting This - **Food and Beverage:** Companies can capitalize on the trend toward matcha-flavored food and beverages and incorporate the ingredient into new products or collaborate with tea manufacturers. - **Fast Food Franchises:** Franchises have the opportunity to create unique and innovative menu items through partnerships with famous brands and exploring new flavor combinations. - **Bakery and Dessert Shops:** Opportunity to attract customers and distinguish themselves in a competitive market by offering creative and unconventional donut flavors and toppings. ## Related on Trend Hunter - [Roasted Green Tea Donuts](https://www.trendhunter.com/trends/misdo-meets-gion-tsujiri.md) - [Matcha-Themed Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-grab-your-greens.md) - [Matcha-Themed Donut Shop Menus](https://www.trendhunter.com/trends/randys-donuts-matcha-line.md) - [Matcha Rice-Flour Doughnuts](https://www.trendhunter.com/trends/komedough-matcha-cream.md) - [Creamy Cloud-Inspired Matcha Drinks](https://www.trendhunter.com/trends/matcha-drinks.md) - [Matcha-Infused Sweet Breads](https://www.trendhunter.com/trends/go-green.md) - [Floral Pinkish Springtime Donuts](https://www.trendhunter.com/trends/mister-donut-sakura-mochitto.md) - [Matcha-Packed Convenience Store Treats](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha.md) - [Collaboration Candy Brand Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-kasugai.md)