# Pistachio Matcha Tea Lattes The Starbucks Japan Matcha & Crushed Pistachio Milk Tea Latte is Tasty By Michael Hemsworth | Published 2024-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-crushed-pistachio-milk-tea-latte References: [soranews24](https://soranews24.com/2024/04/12/starbucks-adds-a-matcha-and-pistachio-milk-tea-latte-to-the-menu-in-japan-for-a-limited-time/) & [starbucks.co.jp](https://www.starbucks.co.jp/press_release/pr2024-5133.php)  The [Starbucks](https://www.trendhunter.com/trends/starbucks-japan-matcha) Japan Matcha & Crushed Pistachio Milk Tea Latte is making its way to participating locations in Japan for customers to try out on their next visit, but only for a limited time. The drink is on the menu at the brand's Tea & [Cafe](https://www.trendhunter.com/trends/matcha-beverage) locations and features a two-layer profile that maximizes flavor, sweetness and creaminess. The beverage features powdered green tea mixed with a plant-based milk made from pistachio and cashew nuts before being finished with a shot of white mocha syrup for a touch of sweetness. The result is a sweet, creamy and slightly complex flavor profile that's the perfect alternative for consumers to pick up in place of existing items on the menu. The Starbucks Japan Matcha & Crushed Pistachio Milk Tea Latte is being offered from April 17 through July 2, 2024. Image Credit: Starbucks Japan ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 75% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Matcha Beverage Innovation:** Opportunity to experiment with unique flavor combinations and plant-based milk alternatives in the beverage industry. - **Limited Time Menu Offerings:** Exploration of exclusive and time-sensitive product launches to create excitement and drive customer traffic in the food industry. - **Culinary Fusion Trends:** Potential to merge traditional ingredients with modern techniques to create novel culinary experiences in the restaurant sector. ### Industries Being Reshaped - **Beverage Industry:** Innovative opportunities in creating distinctive beverage concoctions utilizing plant-based milk and unconventional flavor pairings. - **Food Industry:** Potential for growth through limited-time specialty offerings that attract customers and generate buzz within the competitive food landscape. - **Restaurant Sector:** Exploration of culinary fusion trends to craft unique dishes that blend traditional flavors with contemporary twists, catering to evolving consumer preferences. ## Related on Trend Hunter - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Pistachio-Flavored Cafe Drinks](https://www.trendhunter.com/trends/pistachio-velvet-latte.md) - [Fresh Matcha Cafe Drinks](https://www.trendhunter.com/trends/matcha-beverage.md) - [Pistachio-Infused Coffee Lattes](https://www.trendhunter.com/trends/pistachio-latte.md) - [End-of-Year Cafe Matcha Lattes](https://www.trendhunter.com/trends/matcha-classic-green-tea-latte.md) - [Green Tea Chai Lattes](https://www.trendhunter.com/trends/new-green-tea.md) - [Festive Pistachio Frappuccinos](https://www.trendhunter.com/trends/melty-white-pistachio-frappuccino.md) - [Pistachio-Infused Matcha Mixes](https://www.trendhunter.com/trends/pistachio-matcha-latte-mix.md) - [Matcha-Almond Tea Floats](https://www.trendhunter.com/trends/matcha-crushed-almond-milk-tea-latte.md)