# Matcha-Almond Tea Floats The Matcha & Crushed Almond Milk Tea Latte Can Be Enjoyed as a Float By Laura McQuarrie | Published 2023-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-crushed-almond-milk-tea-latte References: [soranews24](https://soranews24.com/2023/06/13/starbucks-japans-matcha-crushed-almond-milk-tea-latte-tastes-better-as-a-float/)  [Starbucks Japan's](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino) [Matcha](https://www.trendhunter.com/trends/new-green-tea) & Crushed Almond Milk Tea Latte is a special summer drink that can only be found at [Starbucks Tea & Cafe](https://www.trendhunter.com/trends/starbucks-japan-matcha) locations in Japan, which specialize in the creation of tea products. This season, Starbucks Japan is encouraging customers to try the colorful tea latte as a float with a scoop of vanilla ice cream, so that the layers of vibrant green matcha and almond milk come together in a fun way with every sip. This fragrant and colorful summertime beverage features a slightly sweetened shot of matcha, plus an icy almond milk base, white mocha-flavored syrup and crushed whole almonds for texture. For those who are a fan of enjoying the float, select locations are also serving other tea lattes and tea Frappuccinos as floats. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 71% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Tea-based Floats:** Opportunity for innovative tea shops and cafes to create unique and refreshing tea-based floats by combining different flavors and ingredients. - **Matcha Innovation:** Chance for beverage companies to explore new ways of incorporating matcha into their products, such as matcha-infused milkshakes or matcha-flavored desserts. - **Specialized Tea Products:** Potential for tea-focused businesses to develop and market specialized tea products, such as unique tea blends or tea-infused snacks. ### Who This Affects Most - **Tea Shop/cafe Industry:** Disruptive innovation opportunity to introduce inventive tea-based floats and attract customers looking for refreshing and unique beverage options. - **Beverage Industry:** Opportunity for companies to capitalize on the popularity of matcha by incorporating it into various beverage offerings and appealing to the growing demand for innovative flavors. - **Food Industry:** Chance for food companies to explore innovative ways of incorporating tea flavors and products into desserts and snacks, catering to health-conscious consumers seeking new and exciting food options. ## Related on Trend Hunter - [Pistachio Matcha Tea Lattes](https://www.trendhunter.com/trends/matcha-crushed-pistachio-milk-tea-latte.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Fruity Refreshing Matcha Lattes](https://www.trendhunter.com/trends/iced-strawberry-matcha-tea-latte.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Green Tea Chai Lattes](https://www.trendhunter.com/trends/new-green-tea.md) - [Macaron-Topped Cafe Drinks](https://www.trendhunter.com/trends/sakura-saku-saku-matcha-frappuccino.md) - [End-of-Year Cafe Matcha Lattes](https://www.trendhunter.com/trends/matcha-classic-green-tea-latte.md) - [Fresh Matcha Cafe Drinks](https://www.trendhunter.com/trends/matcha-beverage.md)