# Crispy Matcha Edibles Dr. Norm's Cannabis-Infused Matcha Crispy Rice Bar Delivers Clean Energy By Laura McQuarrie | Published 2025-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-crispy-rice-bar References: [prnewswire](https://www.prnewswire.com/news-releases/dr-norms-leader-of-cannabis-infused-baked-goods-launching-matcha-crispy-rice-bar-in-california-302511246.html) & [drnorms.la](https://www.drnorms.la/bakery-menu/matcha-energy-crunch-bar)  The limited-edition [Matcha](https://www.trendhunter.com/trends/matcha-honey-crispy-treat) Crispy Rice Bar is a new launch from [Dr. Norm's](https://www.trendhunter.com/trends/fiery-hot-crunch-bar) and this cannabis-infused innovation pairs 100mg THC with 50mg THCV, plus naturally occurring caffeine derived from powdered green tea leaves. Made with ceremonial-grade matcha made in Japan, this plant-powered crispy rice bar delivers a clean energy boost and focus-enhancing benefits with an ingredient so sought-after it has caused a global supply shortage. "My daughter was the inspiration behind our new Matcha Crispy Rice Bar as she prefers the feeling of matcha to coffee when looking for a natural energy boost, and has been singing its praises for years," said Roberta Wilson, Dr. Norm's Co-Founder, "We started experimenting in our test kitchen when we noticed the food trend gaining momentum. There is currently no other product like it in the California cannabis market." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 59% | Activity: 67% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cannabis-infused Edibles:** The rise of innovative cannabis-infused snacks like the Matcha Crispy Rice Bar is creating a new category of health-conscious recreational edibles. - **Matcha-powered Energy:** Products utilizing the natural caffeine and focus-enhancing properties of ceremonial-grade matcha are emerging as a popular alternative to traditional energy sources. - **Thcv-enriched Products:** The inclusion of THCV in cannabis consumables is beginning to attract attention for its potential focus-boosting and appetite-suppressant effects. ### Industries Being Reshaped - **Cannabis Edibles:** The cannabis edibles industry is rapidly evolving with the integration of complementary ingredients like matcha that enhance the consumer experience. - **Functional Food and Beverage:** Functional foods incorporating adaptogenic and focus-enhancing components are forging new paths as consumers seek non-caffeinated energy solutions. - **Matcha Production:** The growing demand for high-quality matcha in innovative products is driving advancements and expanding opportunities within the matcha production industry. ## Related on Trend Hunter - [Spicy Savory Cannabis Bars](https://www.trendhunter.com/trends/fiery-hot-crunch-bar.md) - [Matcha-Infused Cannabis Gummies](https://www.trendhunter.com/trends/matcha-mochis.md) - [Chocolate-Coffee Cannabis Bars](https://www.trendhunter.com/trends/cannabis-bar.md) - [Matcha-Fueled Crispy Treats](https://www.trendhunter.com/trends/matcha-honey-crispy-treat.md) - [Cannabis-Infused Peanut Butter Brownies](https://www.trendhunter.com/trends/dr-norms.md) - [Energizing Matcha Chocolates](https://www.trendhunter.com/trends/chocolate-delights.md) - [Adaptogenic Matcha Gummies](https://www.trendhunter.com/trends/matcha-gummy.md) - [Energy-Boosting Cannabis Beverages](https://www.trendhunter.com/trends/select-formulax.md) - [Caffeinated Cannabis Drink Mixes](https://www.trendhunter.com/trends/cannabis-drink-mix.md)