# Umami Matcha Cookie Milkshakes The Shake Shack Matcha Cookies & Cream Shake Has Uji Matcha By Michael Hemsworth | Published 2024-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-cookies-cream-shake References: [hypebeast](https://hypebeast.com/2024/3/shake-shack-hong-kong-matcha-cookies-cream-shake-launch-info) & [shakeshack](https://shakeshack.com/)  The Shake Shack Matcha Cookies & Cream Shake is the brand's latest addition to its locations in Hong Kong where customers will be able to enjoy the creamy, umami flavor of the menu item for a limited time. The shake starts off with the brand's signature frozen vanilla custard that's hand-spun with matcha before being topped whipped cream. The drink is then finished with additional matcha powder and golden cookie crumble to add additional texture and umami flavor. The shake is crafted with premium matcha sourced from the Uji region in Kyoto, Japan from Kitagawa Hanbee to prioritize a high-quality flavor. The Shake Shack Matcha Cookies & Cream Shake will make its debut on March 5, 2024 but will only be available for a short while. Image Credit: Shake Shack Hong Kong, [hypebeast](https://hypebeast.com/2024/3/shake-shack-hong-kong-matcha-cookies-cream-shake-launch-info), [shakeshack](https://shakeshack.com/) ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 21% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premium Matcha Ingredients:** Exploring the use of high-quality matcha sourced from specific regions for enhanced flavor experiences. - **Innovative Dessert Combinations:** Creating unique sweet treats by blending traditional flavors with unexpected ingredients. - **Limited-edition Menu Offerings:** Introducing exclusive food and beverage items for a short period to drive consumer engagement. ### Industries Being Reshaped - **Food & Beverage:** Opportunities for restaurants to experiment with fusion flavors and premium ingredients in their menu offerings. - **Hospitality:** Potential for hotels and cafes to attract customers with limited-time specialty items that provide unique taste experiences. - **Culinary Tourism:** Creating buzz in the travel industry by showcasing destination-specific flavors and collaborations to entice food-loving travelers. ## Related on Trend Hunter - [Velvety Matcha Milkshakes](https://www.trendhunter.com/trends/matcha-shake.md) - [Festive Christmas Cookie Shakes](https://www.trendhunter.com/trends/christmas-cookie-shake.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md) - [Matcha-Forward QSR Drink Menus](https://www.trendhunter.com/trends/jack-in-the-box-matcha-drinks.md) - [QSR-Produced Milkshake Menus](https://www.trendhunter.com/trends/shake-shack-7.md) - [Sprinkle Cookie-Inspired Shakes](https://www.trendhunter.com/trends/sprinkle-cookie-shake.md) - [Cafe-Inspired Milkshakes](https://www.trendhunter.com/trends/shake-shack-shakes.md) - [Baklava-Inspired Pistachio Shakes](https://www.trendhunter.com/trends/baklava-1.md) - [Creamy Thai-Inspired Shakes](https://www.trendhunter.com/trends/shake-shack-thailand.md)