# CBD-Infused Matcha Cold Brews Kickback's Matcha CBD Cold Brew Boasts Monk Fruit and Almond Milk By Jana Pijak | Published 2018-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-cold-brew References: [kickbackcoldbrew](https://kickbackcoldbrew.com/collections/new-kickback-products/products/kickback-matcha) Kickback's MATCHA' CHA [CBD](https://www.trendhunter.com/trends/intune-cbd-drinks) Matcha Cold Brew is a low calorie beverage made with organic almond milk and monk fruit. The tasty blend is infused with Kickback's signature water-soluble CBD and aims to help drinkers boost energy while balancing out their stress levels. While caffeine traditionally wakes drinkers up, it can lead to a heightened sense of anxiety for those less tolerant of high doses. Kickback's CBD Matcha Cold Brew is conveniently bottled in 325 ml packages and is ideal for on-the-go enjoyment. Each drink is dairy-free, providing an added benefit for those looking to avoid lactose and is naturally enhanced with monk fruit which offers less calories than traditional sweeteners. This [CBD-infused coffee](https://www.trendhunter.com/trends/skip-cbd-drink) is just one of Kickback's five signature flavors -- other favorites include traditional flavors and varieties infused with peach, Mediterranean dates and golden cashews. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cbd-infused Beverages:** There is opportunity to capitalize on the growing trend of incorporating CBD into beverages, especially those with added health benefits like matcha and monk fruit. - **Low-calorie Coffee Alternatives:** There is opportunity for disruption in the coffee industry by offering low-calorie alternatives like Kickback's MATCHA' CHA CBD Matcha Cold Brew. - **On-the-go Wellness Drinks:** There is potential to tap into the market for convenient, on-the-go wellness drinks like Kickback's bottled CBD Matcha Cold Brew. ### Sectors Adopting This - **Beverage Industry:** There is opportunity for disruption in the beverage industry by incorporating CBD into health-focused and low-calorie drinks. - **Coffee Industry:** The coffee industry can capitalize on the trend of low-calorie and convenient drinks by offering CBD-infused cold brews like Kickback's MATCHA' CHA CBD Matcha Cold Brew. - **Wellness Industry:** The wellness industry can benefit from the trend of on-the-go CBD-infused drinks by offering similar convenient and healthy options. ## Related on Trend Hunter - [CBD-Infused Energy Shots](https://www.trendhunter.com/trends/cbd-infused-energy-shot.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Functional CBD-Infused Iced Coffees](https://www.trendhunter.com/trends/ybee-iced-coffee.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Spicy Cherry CBD Beverages](https://www.trendhunter.com/trends/kill-cliff-octane-elk-blood.md) - [CBD-Infused Drink Mixes](https://www.trendhunter.com/trends/allnatural-drink-mix.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md)