# Three-Layered Matcha Cocktails The Baileys Sun-Kissed Matcha Unites Matcha & Irish Cream Liqueur By Laura McQuarrie | Published 2023-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-cocktail References: [stockhouse](https://stockhouse.com/news/press-releases/2023/05/08/a-matcha-made-in-heaven-baileys-original-irish-cream-liqueur-partners-with-cha)  [Baileys](https://www.trendhunter.com/trends/baileys-mint-choc-milkshake) Original [Irish](https://www.trendhunter.com/trends/limited-edition-irish-coffee) Cream Liqueur teamed up with [Cha Cha Matcha](https://www.trendhunter.com/trends/purely-glow-granola) to create a colorful, three-layer matcha cocktail called the Baileys Sun-Kissed Matcha. This marks the first time that Cha Cha Matcha is pairing its ceremonial-grade matcha with Baileys Original Irish Cream Liqueur, offering a treat for all the senses. As well as being able to appreciate the velvety nature of Baileys, the cocktail invites consumers to discover Cha Cha Matcha's signature honey-infused ginger turmeric, chai bitters and matcha powder. Via Cocktail Courier, adult consumers can order a Custom Cocktail Kit for a limited time. Baileys and Cha Cha Matcha are also kicking off their unique partnership with the release of a limited-edition merch collab that includes stylish spring and summer items like a hat and silk bandana. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 62% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Matcha Mixology:** Creating new cocktails by integrating matcha powder and other exotic ingredients for enhanced sensory experiences. - **Collaborative Mixes:** Partnering with other brands to create unique cocktail recipes that cater to millennial audiences seeking new and interesting flavor profiles. - **Custom Cocktail Kits:** Offering DIY cocktail kits that cater to an audience seeking high-end experiences at home. ### Who This Affects Most - **Beverage Alcoholic:** The alcoholic beverage industry can explore how matcha and unique ingredients can create sensory experiences for consumers. - **Merchandise Retail:** Retail industry can explore the potential of working with brands to create exclusive merchandise collabs, promoting creativity and exclusiveness. - **Hospitality:** Hotels and bars or restaurants can create curated matcha cocktail menus, offering creative drink experiences to attract guests and visitors. ## Related on Trend Hunter - [Umami Matcha-Made Liqueurs](https://www.trendhunter.com/trends/la-matcha-liqueur.md) - [Alcoholic Matcha Mixers](https://www.trendhunter.com/trends/matcha-no-osake.md) - [Springtime Dessert Liqueurs](https://www.trendhunter.com/trends/baileys-mint-choc-milkshake.md) - [Creamy Cocktail-Inspired Chocolates](https://www.trendhunter.com/trends/baileys-choctails.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Celebratory Cocktail Charms](https://www.trendhunter.com/trends/cocktail-charms.md) - [Fruit-Forward Matcha Products](https://www.trendhunter.com/trends/chamberlain-coffee-3.md) - [St. Patrick's-Themed Liqueurs](https://www.trendhunter.com/trends/baileys-vanilla-mint-shake.md) - [Discounted Spring-Ready Liqueurs](https://www.trendhunter.com/trends/baileys.md)