# Ritual-Inspired Matcha Cleansers Odacité's Cleanser Borrows from Traditional Green Tea Ceremonies By Laura McQuarrie | Published 2017-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-cleanser References: [wellandgood](https://www.wellandgood.com/good-looks/must-have-natural-beauty-products/slide/4/) & [odacite](https://odacite.com/products/green-ceremony-cleanser) Inspired by ancient tea ceremonies of Japan, Odacité founder Valerie Grandury created a unique matcha cleanser to add to one's beauty rituals. The [Green Ceremony Cleanser](https://www.trendhunter.com/trends/go-green) is powered by two antioxidant-rich ingredients—matcha and spirulina—as well as honey, aloe vera and food-grade baking soda, which causes the cleanser to bubble. As well as featuring [green matcha powder](https://www.trendhunter.com/trends/matcha-collection) as a main ingredient, the [powder-to-foam cleansing product](https://www.trendhunter.com/trends/enzyme-cleansing-powder) is also deeply rooted in the four principles of a Japanese tea ceremony: purity, respect, harmony and tranquility. The ritual-inspired set includes the Green Tea Ceremony Cleanser, as well as a measuring scoop and a muslin cloth for the face. As with all of its products, Odacité prides itself on making the Green Ceremony Cleanser a vegan-friendly, non-GMO and cruelty-free product. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Tea-inspired Beauty Products:** Using the concept of tea ceremonies as inspiration, there is an opportunity to create more beauty products that incorporate tea-based ingredients and rituals. - **Natural and Organic Skincare:** With the use of antioxidant-rich ingredients and a focus on vegan-friendly and cruelty-free formulations, the trend towards natural and organic skincare continues to grow. - **Powder-to-foam Cleansers:** The popularity of powder-to-foam cleansers allows for innovative formulations that provide a unique sensory experience during the cleansing ritual. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of ritual-inspired products, incorporating traditional practices to create unique and appealing products. - **Green Tea and Matcha Products:** Green tea and matcha product industry can expand their offerings to include more tea-inspired skincare products, appealing to consumers who value natural and holistic beauty routines. - **Organic and Eco-friendly Products:** Manufacturers in the organic and eco-friendly products industry can explore the opportunity to develop more powder-to-foam cleansers that are made with sustainable and environmentally-friendly ingredients. ## Related on Trend Hunter - [Matcha-Inspired Wellness Rituals](https://www.trendhunter.com/trends/colleen-rothschild.md) - [Matcha Exfoliating Gels](https://www.trendhunter.com/trends/matcha-toning-peeling-gel.md) - [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md) - [Yerba Mate-Powered Facial Cleansers](https://www.trendhunter.com/trends/daily-facial-cleanser.md) - [Powder-to-Foam Cleansers](https://www.trendhunter.com/trends/enzyme-cleansing-powder.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [White Tea-Powered Purifying Cleansers](https://www.trendhunter.com/trends/purifying-cleansers.md) - [Esthetician-Backed Facial Cleansers](https://www.trendhunter.com/trends/rosemary-enzyme-cleanser.md)