# Matcha Chocolate Cups Hawaiian Host's 'Matcha Macs' Combine Green Tea, Nuts and White Chocolate By Laura McQuarrie | Published 2017-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-chocolates References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/05/New-products-at-Sweets-Snacks/5.aspx?TipID=4) & [hawaiianhost](https://www.hawaiianhost.com/MatchaMacs/) 'Matcha Macs' are a new matcha chocolate product from Hawaiian Host that introduce consumers to a new kind of bite-sized indulgence. The all-new treats are made with a blend of white chocolate and premium green tea, which is poured into cups. With a bite, consumers will discover that there is a whole roasted macadamia nut at the center of these antioxidant-rich Matcha Macs. These tea-based treats are now being sold in portable packs of two, as well as in larger gift box sets. Hawaiian Host's newest product was recently unveiled at this year's Sweets & Snacks Expo. As the brand notes: "With the growing popularity of green tea and high consumer interest in unique flavor experiences, we felt that this was the perfect time to launch Matcha Macs." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Green Tea Chocolate:** Creating more chocolate products infused with green tea flavors can tap into the growing popularity of green tea and provide unique flavor experiences for consumers. - **Bite-sized Indulgence:** Developing bite-sized treats like Matcha Macs can cater to consumer preferences for convenient, portable snacks that offer indulgence. - **Antioxidant-rich Snacks:** Introducing more antioxidant-rich snacks like Matcha Macs can attract health-conscious consumers looking for tasty treats with added health benefits. ### Who This Affects Most - **Confectionery:** The confectionery industry can explore innovative ways to incorporate green tea flavors, unique bite-sized formats, and antioxidant-rich ingredients into their product offerings. - **Tea:** The tea industry can collaborate with confectionery companies to develop tea-infused chocolate products that appeal to consumers seeking unique flavor combinations. - **Snack Foods:** Snack food companies can capitalize on the trend of portable, bite-sized indulgence by introducing antioxidant-rich snacks like Matcha Macs into their product lines. ## Related on Trend Hunter - [Energizing Matcha Chocolates](https://www.trendhunter.com/trends/chocolate-delights.md) - [Antioxidant-Packed Matcha Chocolates](https://www.trendhunter.com/trends/matcha-chocolate-bar.md) - [Hawaii-Themed Chocolate Bars](https://www.trendhunter.com/trends/hawaiian-host.md) - [Fruit-Forward Matcha Products](https://www.trendhunter.com/trends/chamberlain-coffee-3.md) - [Decadent Matcha Cookies](https://www.trendhunter.com/trends/ef-and-be-bakehouse.md) - [Rich Chocolate-Enrobed Macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons.md) - [Frozen Matcha-Flavored Ice Creams](https://www.trendhunter.com/trends/kit-kat-thailand.md) - [Umami Dubai Chocolate Bars](https://www.trendhunter.com/trends/dubai-chocolate-matcha.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md)