# Cheesy Matcha-Packed Pizzas The Pizza Hut Matcha Cheese Stuffed Crust Pizza is Only in Brunei By Michael Hemsworth | Published 2025-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-cheese-stuffed-crust-pizza References: [foodbeast](https://www.foodbeast.com/news/pizza-hut-brunei-gets-in-on-the-matcha-trend/) & [pizzahut.bn](https://www.pizzahut.com.bn)  The popularity of [matcha green tea](https://www.trendhunter.com/trends/krispy-kreme-grab-your-greens) is seeing an array of brands get in on the action like with the [Pizza Hut Matcha](https://www.trendhunter.com/trends/handy-melts-matcha) Cheese Stuffed Crust Pizza, which is launching only at participating locations in Brunei. The pizza starts off with the brand's signature [stuffed crust pizza](https://www.trendhunter.com/trends/papa-murphys-take-n-bake-pizza) that sees the cheese in the crust paired with matcha to give it a rich umami flavor. The pizza is then topped with additional matcha powder on the crust and drizzled with a matcha-themed hue. The Pizza Hut Matcha Cheese Stuffed Crust Pizza is only being offered through October 8, 2025 for customers to try out and isn't expected to be back on the menu to encourage customers to try it while they can. Image Credit: Pizza Hut Brunei ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 90% | Activity: 92% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Matcha-infused Foods:** The introduction of matcha in traditionally savory foods like pizza signals a growing experimentation with matcha as a versatile ingredient. - **Seasonal Limited-edition Products:** Limited-time-only offerings like the matcha pizza encourage urgency and exclusivity, appealing to consumers seeking unique culinary experiences. - **Cross-cultural Flavor Combinations:** Fusing globally popular flavors such as matcha with local specialties like cheese-stuffed crusts exemplifies a broader trend of cross-cultural culinary explorations. ### Industries Being Reshaped - **Fast Food Industry:** The introduction of novel flavors like matcha in fast food menus represents an opportunity for chains to differentiate in a competitive market. - **Food and Beverage Innovation:** Innovating with unique ingredients like matcha highlights potential growth in the food and beverage sector through differentiation and flavor fusion. - **Food Retail and Distribution:** Creating buzzworthy limited-time products opens opportunities for food retailers to enhance demand and customer engagement through scarcity marketing. ## Related on Trend Hunter - [Sweet Matcha-Infused Pizzas](https://www.trendhunter.com/trends/handy-melts-matcha.md) - [Melty Curry-Filled Pizzas](https://www.trendhunter.com/trends/japanese-curry-pizza.md) - [Cartoon Turtle-Themed Pizzas](https://www.trendhunter.com/trends/turtle-pizza.md) - [Premium QSR Matcha Pies](https://www.trendhunter.com/trends/my-matcha-pie.md) - [Seasoned Cheese-Stuffed Pizzas](https://www.trendhunter.com/trends/pizza-pizza-stuffed-crust-pizza.md) - [Green Tea Pizza Doughs](https://www.trendhunter.com/trends/pizza-maru.md) - [Japanese Plum-Topped Pizzas](https://www.trendhunter.com/trends/super-new-star-umegherita.md) - [Cheesy Seafood Melts](https://www.trendhunter.com/trends/warm-shrimp-gratin-hut-melt.md) - [Cheese-Filled Pizza Crusts](https://www.trendhunter.com/trends/cheese-stuffed-crust.md)