# Blended Matcha Collections DavidsTea's 'Matcha Boosted' Offers an Introduction to Green Tea Powder By Laura McQuarrie | Published 2018-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-boosted References: [blog.davidstea](http://blog.davidstea.com/en/matcha-boosted-faqs/) & [davidstea](https://www.davidstea.com/ca_en/matchaboosted) Consumer interest in matcha, or the green tea powder at the heart of the Japanese tea ceremony, has taken the food and beverage industry by storm—but many consumers do not know where to begin when it comes to selecting or making matcha, which is why [DavidsTea](https://www.trendhunter.com/trends/mushroom-matcha) unveiled its 'Matcha Boosted' collection. As [ceremonial-grade matcha](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha) boasts a bitter taste and requires a specialized whisk to be prepared, many people are simply intimidated by the idea of incorporating this healthful beverage into their lives. Matcha Boosted is a functional collection that provides solutions for focus, energy and detoxification. As DavidsTea describes: "Matcha Boosted tea is a deliciously innovative loose leaf blend where we coat the tea’s ingredients with a light dusting of mega-healthy matcha green tea powder." One of the most appealing and approachable products in the collection is the [Matcha Ice Cream](https://www.trendhunter.com/trends/kit-kat-thailand) blend, which is touted as a tea blend for "stealth health." ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Matcha-boosted Products:** The Matcha Boosted collection offers a functional and accessible approach to incorporating matcha into consumers' diets. - **Health-focused Beverages:** Interest in matcha reflects the growing trend towards health-focused beverage options. - **Innovative Loose Leaf Blends:** DavidsTea's Matcha Boosted collection demonstrates the potential for incorporating innovative loose leaf blends into the tea market. ### Where This Applies - **Tea:** The Matcha Boosted collection offers opportunities for innovation within the tea industry, particularly for health-focused and approachable products. - **Health and Wellness:** The trend towards health-focused beverage options, such as matcha, reflects opportunities for innovation within the health and wellness industry. - **Food and Beverage:** Innovative loose leaf blends, such as DavidsTea's Matcha Boosted collection, demonstrate the potential for disruption within the food and beverage industry. ## Related on Trend Hunter - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Lemonade-Flavored Matcha Powders](https://www.trendhunter.com/trends/davidstea-1.md) - [Seasonal Gourmet Matchas](https://www.trendhunter.com/trends/davidstea-2.md) - [Lemonade-Flavored Matcha](https://www.trendhunter.com/trends/organic-lemonade-matcha.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Pumpkin Pie Matcha Drinks](https://www.trendhunter.com/trends/pumpkin-pie-matcha.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Umami-Forward Matcha Blends](https://www.trendhunter.com/trends/theother-masters-blend.md)