# Beautifying Matcha Mists This Beauty Water by Physicians Formula Hydrates Skin & Sets Makeup By Laura McQuarrie | Published 2019-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-beauty-water References: [physiciansformula](https://www.physiciansformula.com/the-perfect-matcha-3-in-1-beauty-water.html) The Perfect Matcha 3-in-1 Beauty Water by Physicians Formula is a [multitasking mist](https://www.trendhunter.com/trends/psa-skincare-dew-halo) for all skin types that gently tones and hydrates the skin, and [sets makeup](https://www.trendhunter.com/trends/ultra-blur). The beautifying mist is packed with antioxidant-rich ingredients, including clarifying matcha green tea as well as bamboo shoot and [balancing lotus extract](https://www.trendhunter.com/trends/balancing-toner-mist). To make the most of the product, Physicians Formula recommends lightly spritzing the Perfect Matcha 3-in-1 Beauty Water across the face in both "X" and "T" formations for even coverage that leaves skin feeling soft and supple. As matcha is packed with potent antioxidants—significantly more than the average cup of green tea—it is known as not just a nourishing beverage but also a functional beauty ingredient that fights inflammation, diminishes the damage caused by sun exposure and boosts the production of collagen. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multitasking Beauty Products:** The trend of multitasking beauty products opens up opportunities for brands to create innovative and convenient solutions for consumers. - **Antioxidant-rich Skincare:** The rise of antioxidant-rich skincare products presents an opportunity for brands to develop formulations that offer protection against environmental stressors and promote skin health. - **Functional Beauty Ingredients:** The popularity of functional beauty ingredients like matcha green tea creates avenues for brands to incorporate unique and beneficial components into their products. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty and cosmetics industry can tap into the trend of multitasking beauty products by creating versatile and effective skincare and makeup products. - **Wellness and Health:** The wellness and health industry can explore the demand for antioxidant-rich skincare products by introducing supplements and complementary products that promote overall well-being. - **Food and Beverage:** The food and beverage industry can leverage the popularity of functional beauty ingredients by developing innovative and nutritious products that combine beauty benefits with culinary enjoyment. ## Related on Trend Hunter - [Multi-Purpose Face Mists](https://www.trendhunter.com/trends/antioxidant-face-mist.md) - [Beauty Matcha Lattes](https://www.trendhunter.com/trends/beauty-matcha-latte.md) - [Priming Matcha Cleansers](https://www.trendhunter.com/trends/matcha-cleanse.md) - [Smoothing Setting Mists](https://www.trendhunter.com/trends/cloud-set-mist.md) - [Functional Facial Mists](https://www.trendhunter.com/trends/evian-facial-mists.md) - [Creamy Matcha Fragrance Mists](https://www.trendhunter.com/trends/phlur-matcha-milk.md) - [Energizing Wellness Mists](https://www.trendhunter.com/trends/wellness-mist.md) - [Multifunctional Hydration Serums](https://www.trendhunter.com/trends/balancing-serum.md) - [Versatile K-Beauty Mists](https://www.trendhunter.com/trends/aestura-atobarrier365.md)