# Antioxidant Matcha Gummies Matcha Bears Help to Support Calm, Focused Energy By Laura McQuarrie | Published 2019-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-bears References: [confectionerynews](https://www.confectionerynews.com/Article/2019/11/21/Matcha-Bears-pack-energy-and-antioxidants-in-gummy-form) & [matchabears](https://www.matchabears.com/) [Matcha Bears](https://www.trendhunter.com/trends/matcha-mind-cognitive-gummies) were created for consumers who want to look after their health and well-being in a fun way. The [functional gummies](https://www.trendhunter.com/trends/clean-energy-gummies) were intentionally created as everyday supplements that have the potential to appeal to tea drinkers and health-conscious consumers who may already be buying gummy vitamins. Two Matcha Bears, which represents a serving, provide roughly 250 milligrams of green tea powder, which is immensely rich in antioxidants. The matcha-powered gummies are made with 100% ceremonial-grade Imperial matcha and have the potential to be enjoyed as an [alternative to coffee](https://www.trendhunter.com/trends/bellamatcha-lemonade) that supports calm, focused energy without the unpleasant crash that often comes after consuming a cup of coffee with sugar. Image Credit: Matcha Bears ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Gummies:** Disruptive innovation opportunity: Develop new flavors and formulations of functional gummies for various health benefits beyond traditional vitamins. - **Alternative Energy Boosters:** Disruptive innovation opportunity: Create new products that provide sustained energy without the negative effects of caffeine, such as jitters and crashes. - **Health-conscious Supplements:** Disruptive innovation opportunity: Explore new ways to deliver nutritional supplements in enjoyable and convenient formats, appealing to health-conscious consumers. ### Where This Applies - **Health Supplements:** Disruptive innovation opportunity: Find creative ways to enhance the delivery and effectiveness of health supplements to meet the growing demand for natural and convenient solutions. - **Food and Beverage:** Disruptive innovation opportunity: Develop innovative food and beverage products that offer functional benefits, catering to the health-conscious consumer market. - **Tea Industry:** Disruptive innovation opportunity: Explore new ways to incorporate tea and its health benefits into various product forms, beyond traditional beverages. ## Related on Trend Hunter - [Plant-Powered Cognitive Gummies](https://www.trendhunter.com/trends/matcha-mind-cognitive-gummies.md) - [Vegan Matcha Gummies](https://www.trendhunter.com/trends/matcha-gummies.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Antioxidant-Packed Matcha Chocolates](https://www.trendhunter.com/trends/matcha-chocolate-bar.md) - [Functional Mushroom Gummies](https://www.trendhunter.com/trends/dirtea-gummies.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Matcha-Infused Cannabis Gummies](https://www.trendhunter.com/trends/matcha-mochis.md)