# Chinese Sourced Matcha Powders Camellia Sinensis Debuts the Matcha Barista Powder By Kalin Ned | Published 2026-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-barista References: [drinkavaline](https://drinkavaline.com/products/the-brunch-set)  Specialty tea company [Camellia Sinensis](https://www.trendhunter.com/trends/camellia-sinensis) has introduced Matcha Barista — a new matcha powder sourced from China's Guizhou Province and developed in partnership with producer Bai Zhizhen. The Chinese matcha powder was from a blend of Zhongcha 108, Longjing, Fuding, and Jiukeng cultivars. The tasting profile features vegetal notes reminiscent of arugula with subtle hints of milk chocolate. As such, the product delivers a novel experience since traditional matcha typically leans toward grassy or umami profiles. Camellia Sinensis positions the Matcha Barista product as versatile enough for [lattes, smoothies, and baked goods](https://www.trendhunter.com/trends/pistachio-matcha-latte-mix) while still preserving the aromatic complexity that dedicated matcha enthusiasts seek. This formulation offers an alternative to [Japanese matcha](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha) at a time when global demand is straining Japanese supply. Camellia Sinensis also notes that this is "the first matcha from China to secure a place in [its] selection." Image Credit: Camellia Sinensis ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 93% | Activity: 95% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Chinese-sourced Specialty Matcha:** Sourcing high-quality matcha from Chinese provinces introduces alternative supply chains that could displace traditional Japanese-dominated sourcing models. - **Barista-grade Matcha for Versatility:** Formulations designed specifically for lattes, smoothies, and baking enable broader culinary applications that expand matcha use beyond ceremonial and pure-preparation markets. - **Flavor-forward Matcha Profiles:** Emerging flavor profiles emphasizing vegetal and chocolate notes shift consumer expectations and create space for differentiated product lines focused on taste innovation. ### Who This Affects Most - **Tea Retail and E-commerce:** Online and specialty retailers could leverage novel origin stories and unique flavor profiles to curate premium assortments that challenge incumbent brand loyalties. - **Foodservice and Cafes:** Cafes and beverage chains may adopt barista-grade matcha blends to diversify menus and respond to supply constraints in traditional Japanese matcha sources. - **Food Manufacturing and Baking Ingredients:** Ingredient suppliers for baked goods and beverages might integrate versatile matcha powders into ready-mix formulations that standardize flavor while accommodating large-scale production. ## Related on Trend Hunter - [Fresh Matcha-Centric Beverages](https://www.trendhunter.com/trends/pret-a-manger-6.md) - [Ceremonial Matcha Products](https://www.trendhunter.com/trends/ceremonial-matcha.md) - [Ceremonial-Grade Matcha Sodas](https://www.trendhunter.com/trends/matcha-soda.md) - [Ready-to-Pour Matcha Lattes](https://www.trendhunter.com/trends/yosoy-barista-matcha-avena.md) - [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Matcha Affogato Recipes](https://www.trendhunter.com/trends/matcha-affogato-recipe.md) - [Energy-Boosting Matcha Blends](https://www.trendhunter.com/trends/dynamo-organic.md)