# Direct-Light Cake Candles The Match Candle Can Be Stricken, Lit and Inserted Straight into Dessert By Amelia Roblin | Published 2013-11-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/match-candle References: [red-dot.sg](http://www.red-dot.sg/online-exhibition/) & [red-dot.sg](http://www.red-dot.sg/en/online-exhibition/concept/?code=975&y=2013&c=11&a=0) It isn't as if [lighting a candle](https://www.trendhunter.com/trends/switchbot-candle-warmer-lamp) has too many complex steps, but the Match Candle really is a delightful concept! Submitted as an entry that ended up winning a 2013 Red Dot Design Award, this prospective product brings efficiency to decorating a birthday cake. Cui Zehao, Hu Chuan, Chen Xing, Zhang Wei, Yang Fan and Zhao Xiaoshen worked with the Ningbo Coor Design & Manufacture Company on project. It comprises a plastic matchbox with a durable strike strip of red phosphorus, on which you can [set flame to tips](https://www.trendhunter.com/trends/clean-torch) made of sulfur, chlorate, manganese dioxide and glass powder. The main body of the matchsticks is much thicker than usual. It's actually modeled on the striped and colorful [birthday candle](https://www.trendhunter.com/trends/congrats-candle) so that the Match Candles can be placed directly onto a cake. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Direct-light Cake Candles:** A new way of decorating birthday cakes with a matchstick-inspired candle that can be inserted straight into the dessert, offering a potentially more efficient and fast solution to traditional birthday candles. - **Red Dot Design Award:** A design award that recognizes innovative products and ideas like the Match Candle, signaling a growing trend in recognizing the importance of design in products and services. - **Efficiency in Decorating:** The Match Candle offers a more efficient way of decorating birthday cakes, highlighting a growing trend in finding more practical and functional solutions to everyday problems. ### Who This Affects Most - **Consumer Goods:** The Match Candle is a new product that belongs in the consumer goods industry, which is constantly looking for innovative solutions to meet consumers' needs. - **Design:** The Red Dot Design Award recognizes products that excel in design and innovation, creating a growing demand for innovative and efficient design solutions. - **Food and Beverage:** The Match Candle provides an alternative way of decorating desserts, highlighting the potential for innovation in the food and beverage industry. ## Related on Trend Hunter - [Bakery-Inspired Scented Candles](https://www.trendhunter.com/trends/joya-x-dominique-ansel.md) - [Naturally Inspired Digital Candles](https://www.trendhunter.com/trends/magma-lamp.md) - [Mechanical Candle-Inspired Timers](https://www.trendhunter.com/trends/candle-timer.md) - [Bakery-Inspired Candle Boxes](https://www.trendhunter.com/trends/candle-bakery.md) - [Vintage-Inspired Candle Lamps](https://www.trendhunter.com/trends/vintageinspired-candle-lamps.md) - [Edible Butter Candles](https://www.trendhunter.com/trends/edible-candle.md) - [Adorable Bee-Inspired Candlesticks](https://www.trendhunter.com/trends/beeinspired-candlesticks.md) - [Realistic Food Candles](https://www.trendhunter.com/trends/pantlers-rations.md) - [Romance-Inspired Candle Designs](https://www.trendhunter.com/trends/romanceinspired-candle.md)