# Low-Alcohol Cannabis Drinks Mataroa Happy is Bottled at 11% ABV and Infused with Cannabis Oil By Laura McQuarrie | Published 2024-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mataroa-happy References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/04/mataroa-happy-combines-cannabis-and-damiana/) & [facebook](https://www.facebook.com/photo/?fbid=950316917094203&set=pb.100063477102551.-2207520000)  As consumer drinking preferences evolve, brands are developing satisfying alternatives to alcohol like [cannabis-infused social tonics](https://www.trendhunter.com/trends/willies-remedy-plus) and Greek brand Mataroa is distinguishing itself with a first-of-its-kind [low-dose cannabis-infused beverage](https://www.trendhunter.com/trends/lowdose-cannabis-beverage) called [Mataroa Happy](https://www.trendhunter.com/trends/mataroa-mediterranean-dry-gin). With this gin-based spirit, adults need not give up alcohol entirely if they are interested in mindful drinking. Catering to a growing demand for a balanced and nuanced cannabis experience with uplifting benefits, the gin-based spirit is bottled at 11% ABV and infused with cannabis oil and damiana. According to the brand, damiana is a plant that's a "natural uplifter with aphrodisiac properties." Packaged in a cheery yellow bottle, Mataroa Happy is being introduced to the world with a signature serve, the Happy Spritz, prepared with Prosecco and soda water, and fresh lemon as a garnish. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 79% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Balanced Cannabis Experiences:** Brands are meeting the demand for a balanced and nuanced cannabis experience with products like Mataroa Happy. - **Low-alcohol Infusions:** Innovative brands are offering low-alcohol infusions like Mataroa Happy to cater to evolving consumer preferences. - **Mindful Drinking Alternatives:** Mataroa Happy provides a unique option for adults interested in mindful drinking without giving up alcohol entirely. ### Sectors Adopting This - **Alcoholic Beverage:** The alcoholic beverage industry can explore integrating low-alcohol cannabis infusions to cater to changing consumer tastes. - **Cannabis:** The cannabis industry has the opportunity to develop more products like Mataroa Happy that offer uplifting benefits in a low-dose format. - **Hospitality:** Hospitality businesses can capitalize on the trend of mindful drinking by incorporating products such as Mataroa Happy into their offerings. ## Related on Trend Hunter - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/nowadays.md) - [Elevated THC Drinkables](https://www.trendhunter.com/trends/mariona.md) - [Drink-Enhancing Cannabis Drops](https://www.trendhunter.com/trends/mocktail-creator.md) - [Microdosing Sparkling Waters](https://www.trendhunter.com/trends/happi-sparkling-water.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [Cannabis-Infused Sparkling Beverages](https://www.trendhunter.com/trends/cannabis-infused-sparkling-beverage.md) - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/mini-60ml-bottles.md) - [Euphoric Hemp-Infused Mocktails](https://www.trendhunter.com/trends/cali-sober.md) - [Cannabis-Infused Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-thc-beverages.md)