# Menopause-Friendly Collections The Matalan Menopause Range is MTick-Approved by GenM By Laura McQuarrie | Published 2024-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matalan-menopause References: [fashionunited.uk](https://fashionunited.uk/news/fashion/matalan-launches-first-menopause-range-in-collaboration-with-genm/2024111878625) & [matalan](https://www.matalan.co.uk/collections/menopause.list)  The Matalan Menopause collection was created in collaboration with [GenM](https://www.trendhunter.com/trends/ocado-retail-and-genm), offering specifically designed solutions to support [night sweats, hot flushes](https://www.trendhunter.com/trends/hot-flash-sale), irregular periods and other common signs of menopause. From lingerie and nightwear to sportswear, all of the products in the collection have been MTick-approved by GenM. This universal shopping symbol highlights certified menopause-friendly products that are proven to support any one of the 48 menopause signs. This dedicated menopause collection was prompted by GenM research that says 94% of women want to shop for menopause-labeled products, a 14% increase on 2023. In the range, shoppers will find solutions like the 100% cotton Pink Check Nightshirt, [temperature control bedding](https://www.trendhunter.com/trends/night-sweat-menopause-bedding), soothing soaks, body butter and more. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 37% | Activity: 45% | Freshness: 31% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Menopause-focused Apparel:** Apparel directly designed to address menopausal symptoms is gaining traction, fulfilling a growing demand among women seeking specialized clothing options. - **Certified Health Products:** The emergence of certification symbols like MTick is paving the way for consumers to easily identify and trust products tailored to specific health needs. - **Wellness-integrated Fashion:** The integration of wellness features into everyday fashion items is reshaping consumer expectations, especially for health-conscious demographics. ### Where This Applies - **Apparel and Fashion:** The apparel industry is increasingly incorporating health-centric designs, opening avenues for innovative product lines catered to specific physiological needs. - **Health and Wellness:** An expanding array of menopause-friendly products within the health and wellness sector reflects a heightened focus on personalized health solutions. - **Consumer Goods:** The consumer goods industry is witnessing a rise in demand for certified products, which assures quality and efficacy for niche markets like menopausal women. ## Related on Trend Hunter - [Menopause-Friendly Online Aisles](https://www.trendhunter.com/trends/ocado-retail-and-genm.md) - [Menopause-Specific Sleepwear](https://www.trendhunter.com/trends/wuka.md) - [Empowering Menopause Campaigns](https://www.trendhunter.com/trends/live-your-best-menopause.md) - [Cooling Menopause Undergarments](https://www.trendhunter.com/trends/menopause-undergarments.md) - [Menopause-Friendly Oral Care Products](https://www.trendhunter.com/trends/colgate-and-genm.md) - [Menopause-Friendly Haircare](https://www.trendhunter.com/trends/menoplex.md) - [Temperature-Regulating Bedding](https://www.trendhunter.com/trends/night-sweat-menopause-bedding.md) - [Supportive Menopausal Teas](https://www.trendhunter.com/trends/damazonia-menopause-tea.md) - [Menopause Wellness Lines](https://www.trendhunter.com/trends/made-with-tmi.md)