# Vibrant Tights Photography Mat Neidhardt's 'Clowning' Portfolio is a "Tribute to Neon" By Meghan Young | Published 2010-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mat-neidhardt References: [behance.net](http://www.behance.net/gallery/Clowing/702272) & [matneidhardt](http://www.matneidhardt.com/) Mat Neidhardt's models for this photo series entitled 'Clowning' look like a bunch of hipster circus performers. As "[a tribute to neon](https://www.trendhunter.com/trends/1906a-neon-pack)," I'm sure that this theme was what he was going for. Based in Berlin, Germany, Mat Neidhardt is clearly a talented photographer who has worked for clients such as [BMW](https://www.trendhunter.com/trends/kith-and-bmw-chapter-iv), [ASICS](https://www.trendhunter.com/trends/gelsekiran-1) and Alianz Global. His 'Clowning' photo series denotes a playful, creative mind that relies on the models rather than the backdrop for inspiration. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Neon Fashion:** Opportunity for clothing brands to incorporate vibrant neon colors into their designs and create eye-catching fashion statements. - **Playful Photography:** Opportunity for photographers to explore whimsical and imaginative themes in their work, creating visually captivating images. - **Hipster Circus Culture:** Opportunity for businesses to tap into the growing market of alternative, unconventional entertainment by creating unique circus experiences for the hipster demographic. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the trend of vibrant tights and neon colors to create bold and attention-grabbing clothing collections. - **Photography:** Photographers can experiment with playful and imaginative themes, like Mat Neidhardt's 'Clowning' series, to differentiate their work and attract clients. - **Entertainment:** The hipster circus culture presents an opportunity for businesses to enter the entertainment industry and cater to the demand for alternative and unique experiences. ## Related on Trend Hunter - [Pop Art-Inspired Bright Furniture](https://www.trendhunter.com/trends/henri-judin.md) - [Y2K-Inspired Neon Light Art](https://www.trendhunter.com/trends/neon-light-art.md) - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md) - [Dynamic Public Artwork Installations](https://www.trendhunter.com/trends/born-to-be-wild-1.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Spectral Painting-Inspired Furniture](https://www.trendhunter.com/trends/thomme-collection.md) - [Material-Exploring Industrial-Style Lighting](https://www.trendhunter.com/trends/industrialstyle-lighting.md) - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md) - [Playful 3D-Printed Lighting Designs](https://www.trendhunter.com/trends/emil-robbrecht.md)