# Never-Ending Sake Schooners Masuzake Glass Combines Japanese Traditions with Chic Technology By Ana Lopez | Published 2011-09-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/masuzake-glass References: [kimjungwoo](http://www.kimjungwoo.com/#) & [yankodesign](http://www.yankodesign.com/2011/09/16/sake-drinking-and-knockout-lights/) Thanks to the Masuzable glass mixing [drinking with legendary traditions](https://www.trendhunter.com/trends/japanese-brewing-traditions) is now a lot easier. Conceptualized by Korean designers Jongmoo Lee and Taehwan Kim, this unique container alters drinkers when they need to refill their glasses. According to Japanese’s drinking rituals, the glass where one’s is drinking [Sake should never be empty](https://www.trendhunter.com/trends/sake-cocktail-menu); therefore, full attention must be paid while enjoying the drink. In order to avoid this preoccupation, Masuzake glass is electronically charged to glow when Sake is pour into it. Several strips of lights around the glass illuminates according to the level of the drink. If it's full, all the strips illuminates, if it's half-empty or almost finished only a couple of them will remain on, alerting the person or host that more alcohol needs to be refilled. In addition, several glasses can be charged at once by stylishly [piling them up onto the charger](https://www.trendhunter.com/trends/cali). Masuzake’s design is elegant and visually attractive; moreover, it can be used with any other drink. Now event hosting can be as fun and worry-free as never before. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Smart Drinkware:** Opportunity for incorporating technology into traditional drinkware to enhance user experience. - **Interactive Glassware:** Potential for glassware that interacts with users to provide visual cues or notifications. - **Multi-charging Solutions:** Demand for charging devices that can accommodate multiple items simultaneously. ### Who This Affects Most - **Home Goods:** Innovation potential in creating smart drinkware for homes and entertaining. - **Hospitality:** Opportunity for restaurants and bars to implement interactive glassware as a unique customer experience. - **Electronics:** Market for developing multi-charging solutions that cater to various electronic devices and accessories. ## Related on Trend Hunter - [Perfect Sound-Producing Drinkware](https://www.trendhunter.com/trends/perfect-cheers.md) - [Contemporary Sharp Sakes](https://www.trendhunter.com/trends/sake-drink.md) - [Stackable Compact Sake Set](https://www.trendhunter.com/trends/non-sake-set.md) - [Authentic Tin Sake Cups](https://www.trendhunter.com/trends/sake-cup-1.md) - [Perfect-Pour Beer Glasses](https://www.trendhunter.com/trends/perfect-3way-glass.md) - [Sea-Inspired Anti-Smartphone Cocktails](https://www.trendhunter.com/trends/smartphonefasting-sour.md) - [Premium Ultra-Modern Sake Cups](https://www.trendhunter.com/trends/sake-cup-2.md) - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md)