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# Modern Pin-Up Branding
Masuimi Max iPods, Make Up & Poker Chips

By Cowbag | Published 2009-05-23 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/masuimi-max
References: [bizarremag](http://www.bizarremag.com/girls/cover-girls/7740/masuimi_max.html) & [pinupgirlclothing](http://www.pinupgirlclothing.com/masuimi-max-merchandise.html)

We all loved Masuimi Max and her gorilla photoshoot, but unlike other pinup adult models, this woman simply does not take herself too seriously. When it comes to the business of branding, however, she is very serious indeed...

Her business empire includes poker chips with her face on, Masuimi-branded iPods that are engraved with Max&#146;'s likeness, and her own make-up line, I Am Trouble cosmetics. All of these Masuimi Max products can be bought on her online store along with posters and more or less anything you could want.

Who said models were stupid?

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 93% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Personal Branding Products:** Masuimi Max's range of branded products shows a trend towards individuals promoting themselves through personalized merchandise.
- **Humorous Branding:** Masuimi Max's playful and self-aware branding strategy represents a trend towards humor and self-deprecation in marketing.
- **Celebrity Makeup:** Masuimi Max's I Am Trouble cosmetics line highlights a trend of celebrities creating their own makeup lines as a new source of revenue.

### Sectors Adopting This

- **Personalized Products:** The trend of personal branding products creates an opportunity in the personalized products industry to target individuals looking to promote themselves and their brand.
- **Cosmetics:** The trend of celebrities creating makeup lines creates an opportunity for disruption within the cosmetics industry as new, unique offerings enter the market.
- **Entertainment Merchandise:** Humorous and playful branding strategies in entertainment merchandise represent an opportunity for industry players to differentiate and appeal to a new customer base.

## Related on Trend Hunter

- [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md)
- [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md)
- [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md)
- [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md)
- [Whimsical Doll-Inspired Accessories](https://www.trendhunter.com/trends/pidgin.md)
- [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)
- [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md)
- [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md)
- [Dolled-Up Chip Packaging](https://www.trendhunter.com/trends/stacys-pita-chips-and-barbie.md)
