# Holistic Chewing Gum Branding The MASTIHA Gum Packaging Emphasizes the Use of Natural Ingredients By Katherine Pendrill | Published 2016-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mastiha References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/art-of-nature.html) & [antoniaskaraki](http://www.antoniaskaraki.com/projects/mastihashop-art-of-nature/) The Athens-based agency Antonia Skaraki helped create stylish and sophisticated packaging for the therapeutic product and [food supplement brand](https://www.trendhunter.com/trends/cleveland-kitchen1) MASTIHA. Drawing influence from the brand's use of all-natural ingredients, the packaging boasts a clean and simple design. While most chewing gum brands are characterized by bright color palettes and graphic designs, Antonia Skaraki opted to give MASTIHA chewing gum a more simple look. The agency opted for a clean, white background that is completely void of color except for a small label indicating the flavor of the gum. To emphasis the brand's holistic identity and closeness to nature, the package is finished with the simple black outline of a tree. Despite its [minimalist design](https://www.trendhunter.com/trends/trace-products), the packaging for MASTIHA chewing gum is likely to catch the eye of health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 31% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Packaging:** Opportunity for brands to create simple and clean packaging designs that appeal to health-conscious consumers. - **Holistic Branding:** Chance for brands to emphasize natural ingredients and promote a holistic identity in their products. - **Therapeutic Food Supplements:** Growing market for food supplements that offer therapeutic benefits, creating opportunities for innovative product development. ### Where This Applies - **Food Packaging:** Innovations in food packaging to cater to health-conscious consumers by using minimalist designs and emphasizing natural ingredients. - **Wellness and Nutrition:** Opportunities in the wellness and nutrition industry to develop products that offer therapeutic benefits and promote holistic branding. - **Chewing Gum:** Chewing gum industry can disrupt traditional bright and graphic packaging designs by adopting minimalist packaging that appeals to health-conscious consumers. ## Related on Trend Hunter - [Paper-Made Gum Packaging](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-packaging.md) - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Plant-Powered Sugarless Gums](https://www.trendhunter.com/trends/refresh-gum.md) - [Childhood-Inspired Gum Products](https://www.trendhunter.com/trends/minimini-chicles-gum.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Paper Chewing Gum Tubes](https://www.trendhunter.com/trends/chewing-gum-tube.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)