# Luxurious Whiskey Experiences The Macallan 'Master's Journey' Whisks People Around the World By Justin Lam | Published 2018-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/masters-journey References: [luxurylaunches](http://luxurylaunches.com/gastronomy/for-46000-macallan-will-take-you-and-six-friends-onboard-a-private-jet-and-yacht-to-enjoy-rare-scotch.php) & [realclearlife](http://www.realclearlife.com/travel/macallans-rare-journey-mixes-luxury-travel-world-class-whisky/) Fans of whiskey have plenty of opportunities to enjoy luxury items, but the [Macallan](https://www.trendhunter.com/trends/a-night-on-earth) 'Master's Journey' takes things a step further with a [premium whiskey experience](https://www.trendhunter.com/trends/whiskey-row-distillery) that takes drinkers around the world of luxury. Designed to give connoisseurs a truly unique experience, the 'Master's Journey' adventure offers some of the finest spirits from Macallan brand. Beginning in New York, the adventure starts aboard a [privately chartered, 12-passenger Embraer Lineage 1000 jet](https://www.trendhunter.com/trends/four-seasons-private-jet-experience), where guests will be served a 'Smoked Oak New-Fashioned' cocktail and various canapés. Upon landing, guests will be transferred to a 100-foot yacht docked at Hallandale Beach. While on the yacht, Macallan will offer a group of whiskeys served alongside local cheeses. The entire experience is hosted by Macallan's national brand ambassador, Raquel Raies, and comes priced a $46,000 for a group of seven. Image Credit: Macallan ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Luxury Whiskey Experiences:** Opportunity to create premium whiskey experiences that offer unique adventures and showcase the finest spirits. - **Private Jet and Yacht Experiences:** Opportunity to cater to luxury consumers by providing exclusive experiences aboard private jets and yachts. - **Brand Ambassador-led Experiences:** Opportunity to enhance brand loyalty and engagement by offering immersive experiences hosted by brand ambassadors. ### Where This Applies - **Whiskey and Spirits Industry:** Opportunity for whiskey brands to create high-end experiences that elevate the perception and desirability of their products. - **Luxury Travel Industry:** Opportunity to cater to affluent travelers by offering exclusive travel experiences that combine luxury accommodations, private transportation, and premium spirits. - **Hospitality Industry:** Opportunity for luxury hotels and resorts to collaborate with whiskey brands to offer curated experiences that appeal to the discerning tastes of their affluent guests. ## Related on Trend Hunter - [Luxurious Whisky-Centered Events](https://www.trendhunter.com/trends/macallan-tasting.md) - [Scotch Whisky Dining Experiences](https://www.trendhunter.com/trends/a-night-on-earth.md) - [Scotch Whisky Airport Activations](https://www.trendhunter.com/trends/jfk-terminal-four.md) - [New York-Themed Whiskeys](https://www.trendhunter.com/trends/distil-your-world-series.md) - [Immersive Scotch Whisky Journeys](https://www.trendhunter.com/trends/macallan-celebrated-200-years.md) - [Celebratory Premium Whiskeys](https://www.trendhunter.com/trends/macallan-m-collection.md) - [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md) - [Luxurious Scotch Whisky Platforms](https://www.trendhunter.com/trends/johnnie-walker-vault.md) - [Metropolitan City-Inspired Whiskeys](https://www.trendhunter.com/trends/distil-your-world.md)