# Tennis-Inspired Crossover Events Heineken and DOE Worked Together to Drop the Masters Collection By Amy Duong | Published 2018-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/masters-collection References: [highsnobiety](https://www.highsnobiety.com/p/heineken-doe-masters-collection/) & [heineken](https://www.heineken.com/ca/agegateway?returnurl=/) [Heineken](https://www.trendhunter.com/trends/custom-racing-jackets) and DOE are collaborating to host a crossover event happening this weekend to launch its Masters collection. The event takes place at the XTD store and the capsule is full of pieces that are designed with a strong [tennis influence](https://www.trendhunter.com/trends/courtside-collection) -- it is comprised of a black tee, a white tee, tennis racquet and a tote bag. All of the pieces boast the signature green and red color palette of Heineken and the triple-hued ribbon is seen adorning pieces all throughout the Master collection. The new [collaborative capsule](https://www.trendhunter.com/trends/quiet-please-collection) is set to drop at DOE XTD, TR and the Heineken Xintiandi South Plaza location within the period of October 12th to October 14th. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Crossover Events:** Opportunity for brands to collaborate and create unique experiences that combine different industries or themes. - **Capsule Collections:** New trend in fashion where limited-edition collections are released for a specific period, creating anticipation and exclusivity. - **Brand Partnerships:** Growing trend of brands collaborating to reach new audiences and create unique products or experiences. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to explore collaboration with other industries, such as sports, to create innovative and unique collections. - **Beverage:** Opportunity for beverage brands to partner with fashion or lifestyle brands to create limited-edition collections or host crossover events to attract new customers. - **Retail:** Opportunity for retailers to host exclusive collaborations between brands, creating unique in-store experiences and driving foot traffic. ## Related on Trend Hunter - [Sporty Aperitivo Apparel](https://www.trendhunter.com/trends/tennisinspired-capsule.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md) - [Luxury Tennis-Inspired Capsules](https://www.trendhunter.com/trends/kinn-studio-x-sunset-tennis.md) - [Collaborative Stylish Tennis Collections](https://www.trendhunter.com/trends/quiet-please-collection.md) - [Green-Tonal Tennis Capsules](https://www.trendhunter.com/trends/aldo-sport-club.md) - [Zesty Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/the-ace-paloma.md)