# Sand Castle Suburbia Masterplan by Chad Wright Nostalgically Explores the American Dream By Meghan Young | Published 2013-06-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/masterplan-by-chad-wright References: [fubiz.net](http://www.fubiz.net/en/2013/06/27/sand-castle-consumed-by-the-ocean/) & [studiochadwright](http://studiochadwright.com/website/master_plan/masterplan.html) Masterplan by Chad Wright, an artist and designer raised in Orange County, California, and based in San Francisco, may be made out of [sand castles](https://www.trendhunter.com/trends/crystal-sandsara), but they provide a much more realistic vision on the beachy shore rather than a whimsical one. In place of the classic castle, this striking series takes on the [classic postwar American home](https://www.trendhunter.com/trends/ray-kappe). Repeated over and over again, the sand houses make up a suburbia that is at once familiar and mesmerizing. On a more personal level, Masterplan by Chad Wright echos his childhood memories. Wright reveals, "As children, my big brother Christopher and I would build cities in the sand, beneath the bungalow’s slatted porch floorboards." He goes on to state, "Phase One focuses on the [mass-produced tract house](https://www.trendhunter.com/trends/storyliving-community), re-examining it as symbol for the model American Dream." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Architecture:** Reimagining classic postwar American homes in modern designs using alternative materials presents an opportunity for disruptive innovation. - **Alternative Building Materials:** Exploring new materials to build traditional homes or furniture pieces creates an opportunity for greater accessibility, affordability, and sustainability. - **Nostalgic Art Installations:** Creative art installations that re-imagine classic memories or symbols from the past presents an innovative way to connect and visually engage with people. ### Industries Being Reshaped - **Real Estate Development:** Developers can create designer homes that re-imagine traditional American homes to market to those seeking a connection to classic Americana. - **Building Materials:** Developing alternative materials with a focus on affordability, sustainability, and accessibility. - **Art Installations:** Artists can create immersive installations that awaken feelings of nostalgia and connectivity with classic America. ## Related on Trend Hunter - [Abstract Fantasy Home Exhibitions](https://www.trendhunter.com/trends/abstract-fantasy-home.md) - [Desert-Nestled Home Studios](https://www.trendhunter.com/trends/high-desert-home.md) - [Modern Ruin-Inspired Californian Homes](https://www.trendhunter.com/trends/romick-house.md) - [Modern Architectural Seaside Homes](https://www.trendhunter.com/trends/strandhouse.md) - [Architecture-Inspired Building Blocks](https://www.trendhunter.com/trends/blockitecture-frank-lloyd-wright.md) - [Suburban-Inspired Art Exhibitions](https://www.trendhunter.com/trends/suburbaninspired-art-exhibition.md) - [Mid-Century Californian Homes](https://www.trendhunter.com/trends/studio-schcketanz.md) - [Architect-Inspired House Plans](https://www.trendhunter.com/trends/usonian-philosphy.md) - [Stone-Finished Coastal Homes](https://www.trendhunter.com/trends/matopos.md)