# Artful Sleeping Masks 'Masterpieces Never Sleep' Print Iconic Eyes onto Sleeping Masks By Ell Smith | Published 2017-05-22 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/masterpieces-never-sleep References: [designcollector.net](http://designcollector.net/likes/masterpieces-never-sleep-by-lesha-limonov) & [behance.net](https://www.behance.net/gallery/47375879/Masterpieces-never-sleepConcept-for-Rijksmuseum) 'Master Pieces Never Sleep!,' by Belarusian designer Lesha Limonov ensure that you look like a Dutch work of art while you sleep. Featuring the eyes of [iconic Dutch paintings](https://www.trendhunter.com/trends/the-van-gogh-musum), these [sleeping masks](https://www.trendhunter.com/trends/dore-rose) offer a creative way to experience [famous art](https://www.trendhunter.com/trends/silent-echoes), by keeping it awake, while you sleep. The sensation of a painting's eyes following you around the room comes to life through these masks, which were inspired by the idea that paintings stay awake, even after the museum's doors close. The eyes of Vincent Van Gogh, Alida Christina Assink, and a Girl Dress in Blue are some of the emblematic designs to choose from. The title as well as a photo of each work of art is printed on the cylinder tube, allowing the consumer to discover a new way to appreciate iconic masterpieces. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What's Driving This Trend - **Art-inspired Products:** Companies can create new products that incorporate famous works of art to appeal to consumers looking for unique and creative items. - **Personalized Sleep Accessories:** Designers can create customized sleeping masks featuring the eyes or faces of individual customers, offering a more personal experience. - **Print-on-demand Artwear:** Artists and designers can create a line of sleeping masks and other wearables featuring prints of their unique artwork, reaching a new audience and generating additional revenue streams. ### Who This Affects Most - **Art and Design:** Art and design companies can incorporate famous works of art into new products and accessories, capitalizing on consumers' interest in unique and creative items. - **Sleep and Wellness:** Sleep and wellness companies can offer personalized sleeping masks as a way to enhance the sleep experience and promote relaxation. - **Print-on-demand Services:** Print-on-demand companies can offer a line of sleeping masks and other wearables featuring print designs by artists and designers, creating a new revenue stream and expanding their offerings. ## Related on Trend Hunter - [Eyelash-Friendly Sleep Masks](https://www.trendhunter.com/trends/eyelash-protecting-eye-masks.md) - [Unexpected Artful Headphone Wraps](https://www.trendhunter.com/trends/johannes-vermeer-1.md) - [Soothing Smart Sleeping Masks](https://www.trendhunter.com/trends/aura-smart-sleep-mask.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Soothing Sleep Masks](https://www.trendhunter.com/trends/weighted-silk-sleep-stone-mask.md) - [Artist-Themed Apparel Collections](https://www.trendhunter.com/trends/buttercloth.md) - [Mulberry Silk Sleep Masks](https://www.trendhunter.com/trends/silk-sleep-mask.md) - [Sound-Playing Sleep Masks](https://www.trendhunter.com/trends/soundplaying-sleep-mask.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md)