# Hi-Tech Cocktail Makers The MasterMixer Assists You in Concocting the Perfect Drink By Amelia Roblin | Published 2013-02-19 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/mastermixer References: [yankodesign](http://www.yankodesign.com/2013/02/19/digital-bloody-mary/) & [pushstartcreative](http://pushstartcreative.com/) If not knowing any good cocktail recipes is what draws you to the bar earlier in the evening, having the MasterMixer at hand will likely convince you and your guests not to go out at all. This innovative [virtual bartender system](https://www.trendhunter.com/trends/robotic-beverage-machine) by Pushstart comprises a [shaker flask](https://www.trendhunter.com/trends/hexclad-cocktail-shaker) and a [smartphone app](https://www.trendhunter.com/trends/mixmate) that help you to whip up a range of exciting recipes. It begins when you input the contents of your liquor cabinet in the app, along with any soft drinks and juices you might have in the fridge. The program compiles a list of all possible blends that include such ingredients so that you can pick and choose. Instructions are sent to the MasterMixer, notifying you of what to pour and when to stop, creating the perfect cosmopolitan, martini and more. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Virtual Bartender Systems:** Opportunity to disrupt the traditional bar experience by providing virtual bartender systems that help users concoct a range of exciting drink recipes at home. - **Smartphone-connected Cocktail Makers:** Disruptive potential in the market for cocktail makers that are connected to smartphones, allowing users to input their liquor cabinet contents and receive personalized drink recipes and instructions. - **Automated Mixology:** Opportunity to innovate in the field of automated mixology by developing cocktail makers that can accurately measure and mix ingredients, making it easier for users to create professional-quality drinks. ### Industries Being Reshaped - **Home Appliance:** Potential for disruption in the home appliance industry with the introduction of smartphone-connected cocktail makers that provide personalized drink recipes and instructions. - **Beverage:** Opportunity for innovation within the beverage industry by developing new virtual bartender systems and automated cocktail makers that enhance the consumer experience and offer a wider range of drink options. - **Hospitality:** Possibility for disruptive innovation in the hospitality industry by incorporating virtual bartender systems and automated cocktail makers into bars and restaurants, providing customers with unique drink experiences. ## Related on Trend Hunter - [Automated Mixologist Cocktail Makers](https://www.trendhunter.com/trends/cocktail-maker.md) - [Digital Mixology Guides](https://www.trendhunter.com/trends/digital-mixology.md) - [Mixology Assistant Apps](https://www.trendhunter.com/trends/sip-cocktails.md) - [AI Cocktail Assistants](https://www.trendhunter.com/trends/thirsty-bot.md) - [Personalized Mixology Apps](https://www.trendhunter.com/trends/mixology-apps.md) - [At-Home Bartending Machines](https://www.trendhunter.com/trends/black-and-decker-bev.md) - [AI-Powered Mixology Tools](https://www.trendhunter.com/trends/virtual-bartender.md) - [Commercial AI Mixologists](https://www.trendhunter.com/trends/brandmuscle-tastebuds.md) - [Digital Mixology Guides](https://www.trendhunter.com/trends/cocktail-codex.md)