# Mystery Punk Fashion Mastermind Japan By Tao | Published 2008-11-10 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/mastermind References: [mastermindjapan](http://www.mastermindjapan.com/) Mastermind Japan is a brand of [Japanese clothing](https://www.trendhunter.com/trends/ll-bean-japan-edition) that shares very little about itself to the world. Mastermind Japan was founded in 1997 by clothing designer Masaaki Honma. Keeping a low profile has helped to push the prices by creating mystery behind the label along with allowing the designs to speak for themselves. Mastermind Japan is best described as a [punk-inspired label](https://www.trendhunter.com/trends/harajuku-punk), or in other words, alternative. While the label hosts mostly men’s apparel, there are a few products available for women as well. The type of clothes and products Mastermind Japan offers changes from time-to-time, but generally, the apparel includes shirts, jackets, shoes, beanies, vests, along with a limited amount of pants. Currently, the label has done best in the markets of Japan and France. "I will do this for five more years, then quit," says Honma. He feels that in that time he will be able to establish himself in the fashion world as a top leader in fashion, ranking among Karl Lagerfeld and Tom Ford. It's actually not uncommon to see someone like Lagerfeld wearing Honma’s stuff, not only that, but you must be 'somebody' if Time Magazine writes a feature about you. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Mystery Fashion:** Opportunity to create mystery and exclusivity in clothing branding by limiting public information about the label and allowing the designs to speak for themselves. - **Punk-inspired Clothing:** Opportunity to cater to customers looking for alternative fashion styles by incorporating punk-inspired elements into clothing designs. - **Limited Offerings:** Opportunity to create demand and exclusivity by offering a limited number of apparel items and rotating product offerings. ### Industries Being Reshaped - **Fashion:** Fashion brands have an opportunity to cultivate exclusivity and drive demand by limiting public information and offering limited apparel items. - **Retail:** Retailers have an opportunity to cater to customers looking for alternative fashion styles by stocking clothing lines that incorporate punk-inspired elements. - **Marketing:** Marketing firms have an opportunity to create mystery and exclusivity in clothing branding strategies by limiting public information about the label and promoting a limited number of apparel items. ## Related on Trend Hunter - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Luxury Streetwear Capsules](https://www.trendhunter.com/trends/mastermind-world-x-new-era.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Evolved Streetwear Brand Launches](https://www.trendhunter.com/trends/shiden.md) - [Highly Limited Garment Collabs](https://www.trendhunter.com/trends/junya-watanabe-man-x-reigning-champ.md) - [Streetwear Tech Accessories](https://www.trendhunter.com/trends/mastermind-world-1.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md)