# Skull-Branded Specs These Noir Eyes Sunglasses by Mastermind JAPAN Ensures Others Know Their Brand By Zoe Badley | Published 2010-08-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mastermind-japan References: [highsnobiety](http://www.highsnobiety.com/news/2010/08/06/mastermind-japan-x-noir-eyes-sunglasses/) & [mastermindjapan](http://www.mastermindjapan.com/) These Noir Eyes Sunglasses by Mastermind JAPAN are definitely a pair of shades to keep in mind if you're looking to sport the geek-chic look. The NOIR Eyes and Mastermind JAPAN collaboration has resulted in these sunglasses as a part of their Fall/Winter 2010 collection. With each featuring black frames with skull logos, the interesting skull branding can also be seen on the lenses of these badass shades. **Implications** - The importance of logos to brands and consumerism is undeniable. An icon attached to a given product represents quality, history and familiarity that attracts consumers to the product, regardless of whether or not the product itself is of interest to them. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Skull-logo Emphasis:** Emphasizing brand logos through unconventional designs. - **Geek-chic Style:** Reviving the geeky look with a trendy twist. - **Collaborative Cross-pollination:** Collaboration among brands with different design aesthetics. ### Who This Affects Most - **Fashion:** Incorporating designs that emphasize brand logos in clothing and accessories. - **Eyewear:** Creating unconventional designs in sunglasses and eyewear. - **Marketing and Advertising:** Developing branding strategies that emphasize unique logo designs. ## Related on Trend Hunter - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md) - [Bug-Like Avant-Garde Sunglasses](https://www.trendhunter.com/trends/spiral-01.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Anime-Inspired Glasses Designs](https://www.trendhunter.com/trends/animeinspired-glasses.md) - [Sketch-Based Striking Sunglasses](https://www.trendhunter.com/trends/shinzo-tamura.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md)