# Seriously Skulled Streetwear The mastermind JAPAN Fall/Winter 2012 Line is Epic By Trenton Millar | Published 2012-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mastermind-japan-fallwinter-2012 References: [hypebeast](http://hypebeast.com/2012/08/mastermind-japan-2012-fall-winter-collection) & [mastermindjapan](http://www.mastermindjapan.com/) The mastermind JAPAN Fall/Winter 2012 collection sees this experienced brand go out in a blaze of glory. The collection will be the last release from the label that has been around for close to 15 years. The collection, called 'new order,' sticks with the brand's [monochromatic color palette](https://www.trendhunter.com/trends/paranoid-fw25) and utilizes a number of different prints and graphics. Skulls are a mainstay throughout the collection, and [camo, leopard print, and plaid](https://www.trendhunter.com/trends/saint-mxxxxxx) all make appearances as well. Overall, the collection gives off a [grungy rock star vibe](https://www.trendhunter.com/trends/supreme-x-wutang-clan). The mastermind JAPAN Fall/Winter 2012 collection is a great way to go out for this brand. It keeps consistent with the brand's personality and makes a statement. This collection will hit store shelves on August 18, 2012. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Streetwear:** Disruptive innovation opportunity: Create a brand that focuses on monochromatic color palettes and edgy streetwear designs. - **Skull Print Fashion:** Disruptive innovation opportunity: Develop a fashion line that prominently features skull prints and combines them with various patterns for a unique aesthetic. - **Rock Star-inspired Apparel:** Disruptive innovation opportunity: Design a collection that captures the grungy and rebellious style of rock stars, utilizing elements like camo, leopard print, and plaid. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials into the fashion industry to meet the demands of conscious consumers. - **Streetwear:** Disruptive innovation opportunity: Incorporate augmented reality technology into streetwear brands to create unique and interactive shopping experiences for customers. - **Retail:** Disruptive innovation opportunity: Implement personalized shopping experiences through the integration of artificial intelligence and machine learning algorithms in retail stores. ## Related on Trend Hunter - [Luxury Streetwear Capsules](https://www.trendhunter.com/trends/mastermind-world-x-new-era.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Streetwear Tech Accessories](https://www.trendhunter.com/trends/mastermind-world-1.md)