# Small Business Support Initiatives Mastercard Awards Ten Female Entrepreneurs with Grants By Grace Mahas | Published 2025-02-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mastercard-x-pier-five-small-business-fund References: [mastercard](https://www.mastercard.com/news/press/2025/february/mastercard-supports-canadian-small-businesses-with-new-funding-meet-the-recipients-of-the-mastercard-x-pier-five-small-business-fund/)  [Mastercard](https://www.trendhunter.com/trends/mastercards-touch-card) launches its latest Mastercard x Pier Five Small Business Fund initiative, supporting [women-owned Canadian enterprises](https://www.trendhunter.com/trends/canadian-womens-foundations) with $10,000 grants and mentorship opportunities. The program highlights ten recipients spanning various industries, from sustainable food ventures to Indigenous marketplaces. Selected businesses include Bruized, a Toronto-based company transforming surplus food into plant-based snacks, and Lesley Hampton, a luxury fashion brand blending Indigenous artistry with contemporary design. The initiative extends beyond financial support, featuring an exclusive networking event in Toronto that connects grant recipients with industry mentors and Mastercard partners. The diverse cohort includes innovative ventures like ImaginAble Solutions, developing assistive technology for individuals with hand disabilities, and Shawish Market, an [Indigenous marketplace platform](https://www.trendhunter.com/trends/aaniin-popup) eliminating vendor fees. This program reflects a growing focus on empowering local, women-led businesses across Canada while promoting sustainability and social impact in entrepreneurship. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 45% | Freshness: 35% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Female Entrepreneurship Empowerment:** Increasing focus on empowering women-led ventures offers a platform for gender equity in the entrepreneurial landscape. - **Sustainable Business Practices:** The rise of sustainability-oriented enterprises, like Bruized, reflects a shift towards eco-friendly and socially responsible business models. - **Indigenous Innovation in Commerce:** Emerging Indigenous marketplaces are introducing new pathways for cultural and economic inclusion within the retail sector. ### Where This Applies - **Tech-driven Assistive Technologies:** Ventures like ImaginAble Solutions signal growth in the development of innovative solutions designed to enhance accessibility for individuals with disabilities. - **Ethical and Sustainable Fashion:** Fashion brands blending traditional artistry with modern design, such as Lesley Hampton, are creating a new niche in the luxury fashion industry. - **Digital Marketplaces:** The creation of platforms like Shawish Market exemplifies the evolution of online retail spaces, fostering inclusivity and reducing barriers for vendors. ## Related on Trend Hunter - [Female Chef Delivery Platforms](https://www.trendhunter.com/trends/made-by-women.md) - [Toronto Restoration Efforts](https://www.trendhunter.com/trends/restaurants-in-toronto.md) - [Diversity-Focused Entrepreneurs Access Networks](https://www.trendhunter.com/trends/entrepreneurs-access-network.md) - [Beauty Entrepreneurship Incubators](https://www.trendhunter.com/trends/beauty-entrepreneurship.md) - [Branded Small Business Contests](https://www.trendhunter.com/trends/boost-my-biz-contest.md) - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md) - [Empowering Women Entrepreneur Programs](https://www.trendhunter.com/trends/women-entrepreneur.md) - [Celebrational Branded Women's Initiatives](https://www.trendhunter.com/trends/truand-truand-continues.md) - [Small Business-Supporting Contests](https://www.trendhunter.com/trends/boost-my-biz.md)