# Credit Card-Inspired Fragrances The Mastercard Priceless Range Explores Multisensory Marketing By Laura McQuarrie | Published 2021-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mastercard-priceless References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/The_smell_of_money_Mastercard_has_entered_fragrance/179923) The [Mastercard](https://www.trendhunter.com/trends/mastercard-and-thefork) Priceless advertising campaign has been going strong since the 90s and now the credit card company is exploring a [multisensory marketing strategy](https://www.trendhunter.com/trends/fragrance-billboard) as a new way to connect with consumers. Mastercard launched two Priceless bottles in red and yellow colors that tap into the senses of passion and optimism by using precious ingredients. While Priceless Passion features rose centifolia cultivated in Grasse and rose absolute from Morocco, Priceless Optimism shares notes of grounding vetiver, Sicilian orange, grapefruit, mandarin and rhubarb. Both of these perfume products are set to be available early next year and they tie in with the brand's ongoing campaign, which expresses "There are some things money can't buy; for everything else, there's Mastercard." Through scent, the company aims to share [uplifting, immersive and unforgettable experiences](https://www.trendhunter.com/trends/vibe-perfume). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 92% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multisensory Marketing:** There is an opportunity for companies to create immersive and unforgettable experiences for their customers by exploring multisensory marketing strategies. - **Precious Ingredient Use in Products:** Incorporating rare and exotic ingredients in products can add perceived value and increase consumer interest. - **Credit Card-inspired Products:** The success of Mastercard's Priceless advertising campaign shows that there is potential for other credit card companies to create their own line of branded products. ### Sectors Adopting This - **Fragrance Industry:** Fragrance companies could explore using rare and exotic ingredients in their products to differentiate and add value in the market. - **Credit Card Industry:** Other credit card companies could create their own line of branded products to increase brand awareness and customer loyalty. - **Marketing Industry:** Marketing agencies could specialize in creating multisensory experiences for their clients to set them apart in the market. ## Related on Trend Hunter - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Alluring Signature Fragrances](https://www.trendhunter.com/trends/pure-passion-perfume.md) - [Pepperoni-Inspired Perfumes](https://www.trendhunter.com/trends/eau-de-passion.md) - [Backpack-Shaped Premium Fragrances](https://www.trendhunter.com/trends/mcm-diamond.md) - [Luxury Travel Fragrances](https://www.trendhunter.com/trends/af001.md) - [Croissant-Scented Perfumes](https://www.trendhunter.com/trends/eau-de-croissant.md)