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# Sound-Reactive LED Face Masks
The Mastercard Face Mask Was Created with CuteCircuit

By Michael Hemsworth | Published 2021-05-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mastercard-face-mask
References: [yankodesign](https://www.yankodesign.com/2021/05/11/mastercards-priceless-mask-is-a-sound-reactive-wearable-with-led-lights-for-the-gen-z/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [priceless](http://www.priceless.com/)

The [Mastercard](https://www.trendhunter.com/trends/mastercard-1) face mask has been designed in partnership with CuteCircuit as a stylish, tech-infused accessory for younger consumers to use on a daily basis. The mask is a limited-edition accessory that is paired with a series of LEDs in the front section that will react according to sound to create a customized light show. This will help to enhance the wearer's personal style, while also enabling them to stay safe when in public.

Head of Marketing and Communications, UK & Ireland, Mastercard Agnes Woolrich spoke on the new Mastercard face mask saying, "Face masks have become a feature of our everyday lives and maybe for some time to come. By implementing [interactive technology into face masks](https://www.trendhunter.com/trends/ebcare-mask), Mastercard has made the exciting step of marrying music and technology to bring fans closer to music and each other."

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 92% | Activity: 91% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Sound-reactive LED Face Masks:** The fusion of technology and fashion is creating a new market for stylish functional face masks.
- **Wearable LED Technology:** The increasing demand for wearable technology is opening opportunities for the integration of LEDs and other materials in clothing and accessories.
- **Interactive Health and Safety Accessories:** Creating interactive health and safety accessories can add value to the market and enhance the user experience.

### Who This Affects Most

- **Fashion and Textiles:** Integrating technology in fashion and textiles is a growing trend that provides opportunities for innovation and differentiation.
- **Wearable Technology:** The wearable technology industry offers the potential to create new markets and products that can enhance user experience and drive profitability.
- **Music and Entertainment Industry:** The entertainment industry has a unique intersection with technology, and the integration of sound-reactive LED technology in products can create engaging experiences for consumers.

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