# Seamless Biometric Payment Tools Mastercard is Testing a New Face Scanning Payment Solution By Niko Pajkovic | Published 2022-05-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mastercard-1 References: [cnbc](https://www.cnbc.com/2022/05/17/mastercard-launches-tech-that-lets-you-pay-with-your-face-or-hand.html) & [mastercard](https://www.mastercard.ca/en-ca.html)  [Mastercard](https://www.trendhunter.com/trends/mercedes-pay) has announced that it is currently testing a [biometric tech innovation](https://www.trendhunter.com/trends/biometric-system) designed to let consumers make payments using just their faces or hands at checkouts. The new tool leverages [facial recognition](https://www.trendhunter.com/trends/facial-recognition-security) and fingerprint scanning technology to enable customers to authenticate their payments without the need for a card or phone. So far, the new tool is being implemented in five St Marche grocery stores in Brazil. If successful, Mastercard has stated that it will roll out the new technology in more countries over the course of the next year. “All the research that we’ve done has told us that consumers love biometrics... they want making a payment at a store to be as convenient as opening their phone," explains Ajay Bhalla, Mastercard’s president of cyber and intelligence. Image Credit: Mastercard ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 36% | Activity: 85% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Biometric Payment Solutions:** Opportunity for businesses to adopt biometric authentication technology for payment processing, enhancing consumer convenience and payment security. - **Facial Recognition Payments:** Opportunity for businesses to implement payment technology that allows consumers to make quick and secure payments using facial recognition, streamlining checkout processes and enhancing customer experience. - **Fingerprint Scanning Payments:** Opportunity for businesses to implement convenient payment solutions that use encryption technology, allowing customers to efficiently process payments without needing a card or phone. ### Where This Applies - **Retail:** Retailers can benefit from adopting biometric payment solutions, including facial recognition and fingerprint scanning, to streamline the checkout process and enhance customer convenience and security. - **Payments:** Payment processing companies can capitalize on the trend of biometric payment solutions, including facial recognition and fingerprint scanning, to offer fast, secure, and convenient payment options to consumers. - **Cybersecurity:** Opportunity for the cybersecurity industry to improve biometric authentication and encryption technology for payment processing, offering enhanced security and fraud prevention measures for businesses and consumers. ## Related on Trend Hunter - [Fingerprint-Scanning Payment Cards](https://www.trendhunter.com/trends/biometric-payment-cards.md) - [In-Car Fuel Payments](https://www.trendhunter.com/trends/mercedes-pay.md) - [Grocery Payment Palm Scanners](https://www.trendhunter.com/trends/amazon-one-1.md) - [Palm-Enabled Contactless Payments](https://www.trendhunter.com/trends/amazon-6.md) - [Tactile Payment Cards](https://www.trendhunter.com/trends/mastercards-touch-card.md) - [Convenient Palm Payment Expansions](https://www.trendhunter.com/trends/amazon-one-payments.md) - [Biometric Debit Cards](https://www.trendhunter.com/trends/biometric-debit-card.md) - [Accessible Payment Cards](https://www.trendhunter.com/trends/touch-cards.md) - [Contactless Payment Accepting Tools](https://www.trendhunter.com/trends/tap-to-pay.md)