# Colorful Bike Chains Master-Piece Wants to Make Security Sexy By Brian G Randles | Published 2010-01-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/master-piece References: [highsnobiety](http://www.highsnobiety.com/news/2010/01/25/master-piece-bike-chain/) & [master-piece.co.jp](http://www.master-piece.co.jp/) Master-Piece usually makes luggage, bags and other traveling products, but now the bag maker is trying its hand at the bicycling business. The new bike chain from Master-Piece comes in a variety of colors (the number one defender against bike thieves) and will be available in the near future. Check out more on the Master-Piece bicycle chains by following the links below. Be sure to check out other bicycling finds on Trend Hunter as well. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 20% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Bike Chains:** The use of bright colors in bike chains presents an opportunity for disruption, setting a new standard for security and fashion-conscious cyclists. - **Diversified Product Offerings:** Expanding into new product categories, such as biking accessories, allows for new opportunities to reach broader markets and increase revenue streams. - **Bike Anti-theft:** The focus on developing innovative bike locks and security systems presents an opportunity to prevent theft and improve user experience for bike owners. ### Sectors Adopting This - **Biking Industry:** The biking industry can benefit from incorporating colorful bike chains as a new product category to attract fashion-conscious cyclists and prevent theft. - **Luggage Industry:** Companies in the luggage industry can expand their product offerings to include biking accessories, reaching a new market of adventure and travel enthusiasts. - **Security Industry:** Companies in the security industry can create innovative anti-theft bike locks and security systems that incorporate new technology to protect bikes from theft. ## Related on Trend Hunter - [Nightsky-Inspired Tonal Bicycles](https://www.trendhunter.com/trends/project-one.md) - [Flexible Reinforced Bike Locks](https://www.trendhunter.com/trends/abus-goose-lock.md) - [Helmet-Friendly Bike Locks](https://www.trendhunter.com/trends/abus-combiflex-travelguard.md) - [Collapsible Ultra-Secure Bike Locks](https://www.trendhunter.com/trends/folding-lock.md) - [Landscape Tonal Bike Series](https://www.trendhunter.com/trends/trek-bicycle-1.md) - [Slap-Band-Inspired Bike Locks](https://www.trendhunter.com/trends/slapstick-smart-bicycle-lock.md) - [Three-in-One Bike Locks](https://www.trendhunter.com/trends/multifunctional-bike-lock.md) - [Custom-Made Stylized E-Bikes](https://www.trendhunter.com/trends/mastix.md) - [Indestructible Bike Locks](https://www.trendhunter.com/trends/foldylock-forever.md)