# Urban Night Life Shoots The Master-Piece SS 2011 Collection Mixes Vintage & Modern Fashion By Matt Ho | Published 2011-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/master-piece-ss-2011 References: [hypebeast](http://hypebeast.com/2011/03/huge-master-piece-2011-springsummer-night-rider-lookbook/) & [mspc-product](http://www.mspc-product.com/) Japanese magazine HUGE has recently featured the Master-Piece SS 2011 lookbook showing new clothes from the brand. The photographs depict urban night life as the youth scour the streets freely on [skateboards and bicycles](https://www.trendhunter.com/trends/neighborhood-x-palace). The Master-Piece SS 2011 collection has a nice variety of outfits that are [loose, comfortable and casual](https://www.trendhunter.com/trends/digawel-springsummer-2026). There's a nice variety of outerwear with hoodies, army jackets, and blazers. The shirts themselves have various graphic images of stills from horror movies with shorts and jeans to complete the look. Overall, the new outfits are a nice clash of old-school/vintage styles with a modern twist for balance. Spring is almost here, so hopefully the Master-Piece SS 2011 collection will give you some fashion ideas for the upcoming days of patio weather. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 40% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Mixing Vintage and Modern Fashion:** The trend of incorporating vintage styles with modern elements creates an opportunity for disruption in the fashion industry. - **Urban Night Life Fashion:** The trend of highlighting urban night life fashion creates an opportunity for disruption in the advertising industry. - **Graphic Horror Imagery on Clothing:** The trend of incorporating horror movie stills on clothing creates an opportunity for disruption in the graphic design industry. ### Sectors Adopting This - **Fashion:** The fashion industry can incorporate vintage styles and horror imagery in its designs to appeal to a younger audience. - **Advertising:** The advertising industry can use urban night life fashion to create captivating visuals in their campaigns. - **Graphic Design:** The graphic design industry can incorporate horror movie stills in clothing design to create unique and visually striking products. ## Related on Trend Hunter - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)