# Hacked Action Figures 'Master Painter of the Universe' by Sander Reijgers Takes on He-Man By Marissa Brassfield | Published 2010-06-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/master-painter-of-the-universe References: [behance.net](http://www.behance.net/gallery/Master-Painter-of-the-Universe/549173) & [sanderreijgers.nl](http://www.sanderreijgers.nl/) I was obsessed with He-Man and She-Ra as a kid, so seeing 'Master Painter of the Universe' by Sander Reijgers made my month. Reijgers hacked [retro He-Man toys](https://www.trendhunter.com/trends/hape-x-the-met) to turn them into [master artists](https://www.trendhunter.com/trends/nina-chanel-abney-bravo). Battle Cat's legs turn into paint-covered brushes, Prince Adam's sword becomes a Picasso-like paintbrush, and hilarity ensues. 'Master Painter of the Universe' by Sander Reijgers proves that, when hacked, [retro toys](https://www.trendhunter.com/trends/wooly-willy) can achieve immortality. **Implications** - One of the best ways a company can create a lasting connection with consumers is by soliciting images of consumers enjoying their products. By featuring these consumers on their website or fanpage, the company shows the various ways a consumer could enjoy its products and also shows that they value consumer opinion and sentiment. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Hacked Action Figures:** Opportunity for toy companies to create unique and interactive experiences by hacking retro toys. - **Master Artists:** Opportunity for artists to repurpose existing toys and create unique art pieces. - **Nostalgic Immortality:** Opportunity for brands to tap into nostalgia and create everlasting connections with consumers through repurposed toys. ### Sectors Adopting This - **Toy Manufacturing:** Toy companies can explore hacking as a disruptive innovation strategy to create new and exciting products. - **Art and Design:** Artists have the potential to transform existing toys into art pieces, opening up new avenues for creativity. - **Advertising and Marketing:** Brands can leverage nostalgia by repurposing toys to create engaging and memorable marketing campaigns that resonate with consumers. ## Related on Trend Hunter - [Collectible Pop Culture-Referencing Toys](https://www.trendhunter.com/trends/san-diego-comiccon.md) - [Selfie-Based Action Figures](https://www.trendhunter.com/trends/formlabs.md) - [Selfie-Centric Action Figures](https://www.trendhunter.com/trends/selfie-series.md) - [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md) - [Art-Inspired Collectibles](https://www.trendhunter.com/trends/the-mattel-x-moma.md) - [Artful Collectible Figures](https://www.trendhunter.com/trends/fisherprice-little-people-x-andre-saraiva.md) - [Playful Interactive Galleries](https://www.trendhunter.com/trends/play-by-american-express-platinum.md) - [Cartoon-Focused Toy Figurines](https://www.trendhunter.com/trends/zord-ascension-project.md) - [Artist-Designed Toy Lineups](https://www.trendhunter.com/trends/art-toy-series.md)