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# Transformative Cosmetic Products
RMS Beauty's 'Master Mixer' Adds a Rose Gold Glow to Cosmetics

By Laura McQuarrie | Published 2016-02-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/master-mixer
References: [rmsbeauty](http://www.rmsbeauty.com/products/master-mixer?variant=14242787206)

[RMS Beauty](https://www.trendhunter.com/trends/rms-skincare) has made a name for itself with its wholesome cosmetics, many of which can perform a double duty, like its Lip2Cheek tint and Living Luminizer—now the brand is introducing another revolutionary product known as the 'Master Mixer.'

The new cosmetic product is described as a pioneer in "a new category in [multi-tasking color cosmetics](https://www.trendhunter.com/trends/rimmel-multitasker-better-than-filters)," with the ability to transform a range of other face products—including creams and powders—with its flattering rose gold tone. The color of the Master Mixer is described as universally flattering and provides a [subtle shimmer and healthy glow](https://www.trendhunter.com/trends/skinvest) when applied. The product can be used in conjunction with other products from RMS beauty, as well as a tool to enhance makeup items from other brands.

Coconut oil, beeswax, shea butter, jojoba and rosemary extract are a few of the natural ingredients that give the Master Mixer its luminous power.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 77% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Multi-tasking Color Cosmetic:** Disruptive innovation opportunity: Develop versatile cosmetic products that can transform and enhance other face products with unique tones and finishes.
- **Universally Flattering Shades:** Disruptive innovation opportunity: Create cosmetic products with shades that are universally flattering and provide a subtle shimmer and healthy glow.
- **Natural Ingredient Revolution:** Disruptive innovation opportunity: Explore the use of natural ingredients like coconut oil, beeswax, shea butter, jojoba, and rosemary extract to create luminous and wholesome cosmetic products.

### Where This Applies

- **Beauty and Cosmetics:** Disruptive innovation opportunity: Develop new cosmetic products that can transform and enhance different face products, catering to the needs of diverse consumers.
- **Makeup Tools and Accessories:** Disruptive innovation opportunity: Explore the development of tools and accessories that can enhance and integrate multi-tasking color cosmetics effectively.
- **Skincare and Wellness:** Disruptive innovation opportunity: Combine the benefits of cosmetics and skincare by incorporating natural ingredients to create luminous and healthy beauty products.

## Related on Trend Hunter

- [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md)
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- [Clean Superfruit Skincare](https://www.trendhunter.com/trends/rms-skincare.md)
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- [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md)
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