# Celebrity Jerky Connoisseur Campaigns Olivia Munn is a Master Jerky Sommelier for Chef's Cut By Joey Haar | Published 2017-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/master-jerky-sommelier References: [chefscutrealjerky](https://chefscutrealjerky.com/pages/jerkysomm) & [chefscutrealjerky](https://chefscutrealjerky.com/) Olivia Munn has held many titles — daily show host, comedian, voice actor, and movie star, to list a few — but the celebrity can now add another name to her resume: master jerky sommelier. The uncommon (or, more accurately, fictional) title comes as Munn adds her name to the list of celebrity equity owners behind's Chef's Cut, including former [MLB](https://www.trendhunter.com/trends/branded-partnership) slugger David Ortiz, [NFL](https://www.trendhunter.com/trends/rob-gronkowski1) linebacker Von Miller, and pro golfer Kyle Reifers. For Munn's part, the actress joins a campaign to amend jerky's reputation as a low brow snack. On National Jerky Day 2017, Chef's Cut and Munn partnered to turn a humble Los Angeles gas station into a steakhouse-inspired 'Gastro Station' that showed off the artisanal craft behind Chef's Cut Real Jerky dehydrated meat. Munn also takes a turn in a promotional video showing off her new status as master jerky sommelier. In the promo, Munn goes back to her comedy roots with a [tongue-in-cheek humblebrag](https://www.trendhunter.com/trends/ritz-salty-club) about her jerky aficionado skills. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Celebrity Equity Ownership:** Disruptive innovation opportunity: Explore partnerships with celebrities as equity owners to promote and elevate brand image. - **Artisanal Craft Snacks:** Disruptive innovation opportunity: Create and market premium, handcrafted snacks to tap into the growing demand for artisanal food products. - **Humorous Brand Promotion:** Disruptive innovation opportunity: Utilize comedy and humor in promotional campaigns to engage and entertain consumers. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Develop and market innovative food products to meet the changing tastes and preferences of consumers. - **Celebrity Endorsement:** Disruptive innovation opportunity: Capitalize on the influence and reach of celebrities to boost brand recognition and loyalty. - **Marketing and Advertising:** Disruptive innovation opportunity: Embrace unconventional and humorous approaches in advertising campaigns to stand out in a crowded marketplace. ## Related on Trend Hunter - [Heartthrob Beef Jerky Campaigns](https://www.trendhunter.com/trends/bury-the-beef-campaign.md) - [Celebrity Alternative Meat Ambassadors](https://www.trendhunter.com/trends/kardashian-joined-beyond-meat.md) - [Footballer-Approved Jerky Snacks](https://www.trendhunter.com/trends/qb1-texas-ham-jerky.md) - [Handcrafted Jerky Snacks](https://www.trendhunter.com/trends/smallbatch-jerky.md) - [Jackfruit Jerky Snacks](https://www.trendhunter.com/trends/jackfruit-jerky.md) - [CPG Charcuterie Collections](https://www.trendhunter.com/trends/pepperoni-mozzarella-snack-pack.md) - [Craft Jerky Holiday Bundles](https://www.trendhunter.com/trends/craft-jerky.md) - [Grass-Fed Beef Jerkies](https://www.trendhunter.com/trends/mrbeast-1.md) - [Ultra-Flavorful Beef Jerky Snacks](https://www.trendhunter.com/trends/peoples-choice-beef-jerky.md)