# Illuminating Rainbow Highlighters Maybelline's Master Fairy Highlight Creates a Prismatic Glow By Riley von Niessen | Published 2017-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/master-fairy-highlight References: [popsugar](https://www.popsugar.com/beauty/Maybelline-Master-Fairy-Highlight-Review-43829455) & [walgreens](https://www.walgreens.com/store/c/maybelline-facestudio-master-fairy-highlight-illuminating-powder) Beauty fanatics who are looking to beef up their collections with some more affordable products are likely to find [Maybelline's](https://www.trendhunter.com/trends/maybelline-sunkisser-multiuse-liquid-blush-and-bronzer) new Master Fairy Highlight appealing, which is available from drugstores for just $10 USD. As the highlighter features a number of rainbow-inspired hues in one palette, consumers can achieve a range of different looks with it by using the colors individually, or mixing them together. By doing the latter, consumers can get a beautiful prismatic glow, that's subtle enough to be worn everyday. In addition to being used to add some illumination to one's look, Maybelline's Master Fairy Highlight can be used as a [sparkling blush](https://www.trendhunter.com/trends/cheek-kiss-liquid-blush-glow), or as an eye shadow, making it a [multi-purpose palette](https://www.trendhunter.com/trends/rimmel-multitasker-better-than-filters) that's great for travel. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multi-purpose Makeup:** The trend for makeup products that can be used for multiple purposes creates an opportunity for brands to create more versatile and convenient products. - **Affordable Rainbow Makeup:** The trend for affordable rainbow-inspired makeup creates an opportunity for drugstore brands to offer more diverse and fun products to their customers. - **Prismatic Glow:** The trend for prismatic glow makeup creates an opportunity for brands to offer shimmering, iridescent, and holographic products that appeal to consumers looking to add some sparkle to their look. ### Where This Applies - **Beauty:** The beauty industry can leverage the trend for multi-purpose and affordable rainbow-inspired makeup products to offer more diverse and fun options that appeal to a wider range of consumers. - **Drugstore:** The drugstore industry can capitalize on the trend for affordable rainbow-inspired makeup products by offering their own versions that are accessible to a wider range of customers. - **Travel:** The travel industry can leverage the trend for multi-purpose makeup products to offer travel-friendly options that are versatile, convenient, and take up less space in luggage. ## Related on Trend Hunter - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md)