# Bluetooth-Connected Fidget Cubes The 'Masta Box' Fidget Toy Enables Play and Productivity By Michael Hemsworth | Published 2018-06-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/masta-box References: [geeky-gadgets](https://www.geeky-gadgets.com/masta-box-fidget-cube-controller-13-06-2018/) & [kickstarter](https://www.kickstarter.com/projects/mastabox/masta-box-the-worlds-first-fidget-controller-gadge) Fidget toys are great for helping to keep your hands busy as you brainstorm or take a mental break but don't offer much additional functionality, which the 'Masta Box' looks to change. Developed as a seemingly simple [fidget cube](https://www.trendhunter.com/trends/rubiks-wowcube), the toy is integrated with Bluetooth connectivity that enables it to be used as a [wireless mouse](https://www.trendhunter.com/trends/the-ring-mouse), a joystick, a laser pointer and even a microSD card reader. This makes it a productivity focused toy that can be used during downtime and when presenting to keep individuals feeling as efficient as possible. The 'Masta Box' [fidget toy](https://www.trendhunter.com/trends/furry-fidget-friends) comes as an advanced device for professionals to utilize that acknowledges their inherent need to play between tasks and their preference for connectivity in their solutions. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Bluetooth-connected Fidget Cubes:** Disruptive innovation opportunity: Explore the integration of connectivity features in fidget toys to provide additional functionality and productivity tools. - **Productivity Focused Toys:** Disruptive innovation opportunity: Develop toys that can be used for both play and productivity, catering to professionals who appreciate multi-functional devices. - **Integration of Connectivity in Toys:** Disruptive innovation opportunity: Create toys that have Bluetooth connectivity or other wireless features to enhance user experience and enable new possibilities. ### Where This Applies - **Toy Manufacturing:** Disruptive innovation opportunity: Incorporate technology and connectivity into traditional toys to appeal to modern consumers and offer more interactive play experiences. - **Gaming and Simulation:** Disruptive innovation opportunity: Explore the use of fidget toys with connectivity features in gaming and simulation industries to enhance user interfaces and interactions. - **Productivity and Office Supplies:** Disruptive innovation opportunity: Develop productivity-focused toys that can be integrated into office environments, providing individuals with tools to improve efficiency and focus. ## Related on Trend Hunter - [Stylish Four-in-One Fidget Toys](https://www.trendhunter.com/trends/infini-fidget-toy.md) - [Wearable Fidget Toy Bracelets](https://www.trendhunter.com/trends/infinity-flip-mobius-fidget-band-toy.md) - [Therapeutic Fidget Toys](https://www.trendhunter.com/trends/speks-magnet-balls.md) - [Optical Illusion Fidget Toys](https://www.trendhunter.com/trends/mezmocoin-infinity.md) - [Smart Fidget Toys](https://www.trendhunter.com/trends/smart-fidget-toy.md) - [Titanium Button-Like Fidget Toys](https://www.trendhunter.com/trends/slider-30.md) - [Minimalist Japanese Fidget Toys](https://www.trendhunter.com/trends/fingerdama.md) - [Wearable Magnetic Fidget Toys](https://www.trendhunter.com/trends/magnetic-fidget-toy.md) - [Meditative Desktop Concentration Devices](https://www.trendhunter.com/trends/motion-zero.md)