# Circular Mass-Timber Buildings Henning Larsen Architects Builds a Beautiful Building for Volvo By Kalin Ned | Published 2022-05-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/masstimber-building References: [dezeen](https://www.dezeen.com/2022/05/04/henning-larsen-world-of-volvo-gothenburg-architecture-news/) & [henninglarsen](https://henninglarsen.com/) Well-known Danish architecture firm [Henning Larsen Architects](https://www.trendhunter.com/trends/faroe-islands) has shown the world its design for a mass-timber building. The project was commissioned by car manufacturer Volvo. Located in Gothenburg, Sweden, the circular, contemporary building will be utilized as a space for experience-centric activations and possibly a meeting site for the brand's potential and current clients. Various sub-brands of Volvo will be brought together, including [Volvo Group](https://www.trendhunter.com/trends/circle-pavilion) and [Volvo Cars](https://www.trendhunter.com/trends/volvo-capsule). The mass-timber building includes a restaurant, spaces for exhibition, as well as conference and meeting rooms. This will create a stronger synergy between "the history, tradition, and future of the brand." The mass-timber building is officially named 'World of Volvo.' Henning Larsen Architects embraced the notion of Scandinavian modernism—which is, nowadays, a quite popular contemporary movement. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 11% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Circular Mass-timber Buildings:** The trend of using mass-timber in circular buildings creates opportunities for sustainable and eco-friendly designs. - **Experience-centric Activations:** The trend of designing buildings for experience-centric activations provides opportunities for creating immersive brand experiences and engaging with customers in unique ways. - **Scandinavian Modernism:** The trend of incorporating Scandinavian modernism in contemporary designs provides opportunities for creating visually-striking and minimalist buildings. ### Sectors Adopting This - **Architecture:** The architecture industry can adopt and refine the usage of mass-timber and circular design to create sustainable and visually-striking buildings. - **Automotive:** The automotive industry can take advantage of experience-centric activations and use buildings as a way to strengthen their brand image and engage with customers in new ways. - **Hospitality:** The hospitality industry can incorporate mass-timber and circular design to create eco-friendly and unique venues while embracing the trend of experience-centric activations to provide memorable experiences for guests. ## Related on Trend Hunter - [Ancient Construction Campus Buildings](https://www.trendhunter.com/trends/faroe-islands.md) - [Mass-Timber Expansive Buildings](https://www.trendhunter.com/trends/katajanokan-laituri.md) - [Mass-Timber Transport Hubs](https://www.trendhunter.com/trends/marengo-multimodal-transport-hub.md) - [Reflection-Encouraging Cohesive Churches](https://www.trendhunter.com/trends/hjvangen-church.md) - [Perforated Light-Passing Art Installations](https://www.trendhunter.com/trends/circle-pavilion.md) - [Green-Timber Glad Office Spaces](https://www.trendhunter.com/trends/lumber-4.md) - [Wood-Framed Housing Blocks](https://www.trendhunter.com/trends/common-woods.md) - [Monolithic Sleek Summer Homes](https://www.trendhunter.com/trends/vollerup-atrium.md) - [Timber Research Hubs](https://www.trendhunter.com/trends/anthony-timberlands.md)