# Couture Scaffolding The Massive Lady Dior Bag Covers the 57th Street Store Beautifully By Vittoria Natarelli | Published 2010-08-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/massive-lady-dior-bag-covers-57th-street-store References: [ny.racked](http://ny.racked.com/archives/2010/07/30/dior_hides_renovations_behind_worlds_classiest_scaffolding.php) & [dior](http://www.dior.com/prehomeFlash.htm) A massive [Lady Dior](https://www.trendhunter.com/trends/designer-of-dreams) bag covers the 57th Street store while it undergoes a makeover. [Christian Dior](https://www.trendhunter.com/trends/djourney-handbag) creates the ultimate in luxury, so it is not surprising that his New York City store gets the finest in cover-up treatment. Making construction classy, this beautiful bag also doubles as scaffolding. I think the bag should be the facade all the time. Shopping for a bag inside a bag sounds like one of my shopaholic dreams come to life! ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Luxury Building Covers:** Using oversized luxury bags as temporary building coverings, providing a unique and stylish solution during construction. - **Fashionable Scaffolding:** Incorporating fashion elements into construction, turning scaffolding into an aesthetic statement and brand promotion. - **Transformative Store Makeovers:** Using innovative design and creative covers to enhance the shopping experience and create buzz around store renovations. ### Where This Applies - **Fashion Retail:** Fashion retailers can utilize fashion-themed construction coverings to enhance brand image and engage customers during store renovations. - **Construction:** The construction industry can explore creative alternatives to traditional scaffolding, such as using oversized luxury bags, to provide functional and visually appealing solutions. - **Luxury Branding:** Luxury brands can use unique and stylish construction coverings as a way to promote their products and create a memorable brand experience. ## Related on Trend Hunter - [Fashion House Festive Carousels](https://www.trendhunter.com/trends/carousel-of-dreams.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Rippled Facade Luxe Retailers](https://www.trendhunter.com/trends/dior-store-2.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Practical Modern Luxury Handbags](https://www.trendhunter.com/trends/djourney-handbag.md) - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md) - [Luxe Fashion-House Concept Stores](https://www.trendhunter.com/trends/gold-house.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md)