# Giant Digital Ceiling Clocks Contemporary Architecture Makes Time Float By Noora Abu Eitah | Published 2008-06-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/massive-digital-ceiling-clock-by-contemporary-architecture References: [newlaunches](http://www.newlaunches.com/archives/massive_digital_ceiling_clock_hangs_above.php) & [realu.de](http://realu.de/projects/contempa/index.html) **Contemporary Architecture** presents a [minimalist installation](https://www.trendhunter.com/trends/taoclock) commissioned by New York-based Artists space gallery. Its two digits of 7-segment display, formed using industrial fluorescent tubes, are suspended from the ceiling. As a “display”, the installation is used to show the [current time in minutes](https://www.trendhunter.com/trends/dozen-clock). At the same time, as a light installation, it is the only light source inside the exhibition space. Imagine having a [huge clock](https://www.trendhunter.com/trends/casio-japan) on top of your head. Pretty scary, right? I can totally see that being used in training facilities, game shows and horror/action movies. It's a crazy world out there! ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 13% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalist Installations:** The trend towards minimalist installations in contemporary architecture presents opportunities for innovative and unique lighting solutions. - **Fluorescent Tube Displays:** The use of industrial fluorescent tubes in displaying 7-segment digits presents opportunities for creative and eye-catching advertising. - **Suspended Timepieces:** The trend towards suspended timepieces as art installations presents opportunities for innovative and dramatic statement pieces in interior design. ### Who This Affects Most - **Architecture:** The architecture industry can explore the use of minimalist installations and suspended timepieces to create unique and engaging interior spaces. - **Advertising:** The advertising industry can utilize fluorescent tube displays to create eye-catching and attention-grabbing campaigns. - **Interior Design:** The interior design industry can incorporate suspended timepieces as statement pieces to add drama and interest to spaces. ## Related on Trend Hunter - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Retro Pastel Flip Clocks](https://www.trendhunter.com/trends/minimalist-flip-clock.md) - [Barebones Retro-Inspired Clocks](https://www.trendhunter.com/trends/cloudnola-flip-clock.md) - [Mechanical Digital Mesmerizing Clocks](https://www.trendhunter.com/trends/triaxial-numechron-clock.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Minimal Global Desk-Side Clocks](https://www.trendhunter.com/trends/world-clock-1.md) - [Two-Sided Wall Clocks](https://www.trendhunter.com/trends/corner-clock.md) - [Pixelated Flip-Style Wall Clocks](https://www.trendhunter.com/trends/miniot-klapklok.md) - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md)