# Off-Season Vacationscapes Massimo Martino Captures Summer Hotspots in the Winter By Marissa Brassfield | Published 2009-06-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/massimo-martino References: [behance.net](http://www.behance.net/Gallery/WINTER-SEASCAPE-IN-THE-SUN-ISLAND/244726) & [massimomartino.it](http://www.massimomartino.it/) We've all been to or seen a [summer hotspot](https://www.trendhunter.com/trends/summer-programming) during the busy season, when travelers swarm beach towns and local commerce thrives. But what about during the [winter](https://www.trendhunter.com/trends/twin-farms), when tourists are fighting off the chill of the colder months at home with a hot toddy? What happens to those [stunning summer seascapes](https://www.trendhunter.com/trends/bora-boral)? Massimo Martino's 'Winter Seascape in the Sun Island' captures exactly what happens during the off-season: Nothing. The gazebos are tattered shadows of their summer selves, the Adirondack chairs are bent back and discarded. Rubbish cans are overturned and remain empty. Despite the desolation, however, there's still a ton of beauty. Click through the gallery above to see what I mean. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Off-season Tourism:** Opportunity for businesses to attract tourists during the off-season by providing unique experiences and promotions. - **Photography in Contrast:** Photographers capturing the beauty of popular summer destinations during the off-season, showcasing the contrast between bustling and quiet times. - **Preservation of Summer Memories:** Businesses offering products or services to help people preserve and reminisce about their favorite summer memories. ### Who This Affects Most - **Travel and Hospitality:** Hotels, resorts, and travel agencies can design attractive off-season packages to entice travelers. - **Photography and Art:** Opportunities for photographers to showcase their skills and sell prints of off-season destinations. - **Souvenirs and Memorabilia:** Market for businesses to create and sell products that help people hold onto the nostalgia of summer, even during the off-season. ## Related on Trend Hunter - [Artful Summer Puzzles](https://www.trendhunter.com/trends/slim-aarons-puzzle-collection.md) - [Toronto-Based Winter Experiences](https://www.trendhunter.com/trends/the-white-garden.md) - [Snow-Themed Winter Retreats](https://www.trendhunter.com/trends/le-massif-de-charlevoix.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [At-Home Beach Kits](https://www.trendhunter.com/trends/beach-in-a-box.md) - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Winter Getaway Candles](https://www.trendhunter.com/trends/royal-pine-deluxe-candle.md) - [Winter-Themed Hotel Offerings](https://www.trendhunter.com/trends/mt-harriets.md)