# Minimalistic Chic Boutiques Massimo Iosa Ghini Designs the Posh Interior of Faraone in Milan By Chalaine Mantha | Published 2011-03-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/massimo-iosa-ghini References: [thecoolhunter.net](http://www.thecoolhunter.net/article/detail/1910/faraone--milan) & [iosaghini.it](http://www.iosaghini.it/home.asp?lang=en) [Massimo Iosa Ghini](https://www.trendhunter.com/trends/massimo-copenhagen) is the gifted architect who designed the interior of the upscale jewelry boutique Faraone located in the classy shopping district Via Montenapoleone in Milan, Italy. The atmosphere of Faraone is calm, inviting and will keep prospective clients at ease. Faraone is two levels and looks like the inside of a high-class home. Furnished with dark gold metallic pieces, comfortable leather chairs and soft-colored hardwood flooring, this space display's Massimo Iosa Ghini's fabulous taste in style. The jewelry is kept behind glorious shining cases that surround the brilliant room. Massimo Iosa Ghini is a popular choice among elite businesses and has also done work for [Maserati](https://www.trendhunter.com/trends/giorgetti-maserati-edition-collection) and [Ferrari](https://www.trendhunter.com/trends/rosso) showrooms. He is a trusted architect who knows how to create eye-pleasing and welcoming shopping experiences. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Minimalistic Boutique Designs:** Designing upscale boutiques with a minimalistic aesthetic creates a calm and inviting atmosphere for prospective clients. - **Luxurious Interior Furnishings:** Using dark gold metallic pieces, comfortable leather chairs, and soft-colored hardwood flooring adds a touch of luxury and elegance to boutique spaces. - **Brilliant Jewelry Displays:** Using glorious shining cases to display jewelry creates a visually stunning and captivating environment for customers. ### Where This Applies - **Architecture and Interior Design:** Architects and interior designers have an opportunity to create innovative and inviting spaces for upscale boutiques. - **Luxury Retail:** Luxury retail brands can enhance their brand image and customer experience by incorporating minimalistic designs and luxurious furnishings in their boutiques. - **Jewelry and Fashion:** Jewelry and fashion brands can elevate their products by showcasing them in brilliantly designed boutique spaces, attracting and captivating customers. ## Related on Trend Hunter - [Sensual Luxe Fashion Boutiques](https://www.trendhunter.com/trends/montenapoleone-boutique.md) - [Decorative Ceramic Office Interiors](https://www.trendhunter.com/trends/fiandre.md) - [Winemaker Milan Showrooms](https://www.trendhunter.com/trends/masciarelli-tenute-agricole.md) - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md) - [Renovated Maximalist Apartments](https://www.trendhunter.com/trends/casa-di-fantasia.md) - [Roman-Inspired Interior Designs](https://www.trendhunter.com/trends/bulgari-boutique.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Cozy Luxury Brand Showrooms](https://www.trendhunter.com/trends/luxury-brand-showroom.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md)