# Candied Logos (Update) 'Lolli-Pop' by Massimo Gammacurta is for Anyone With a Sweet Tooth By Brian G Randles | Published 2010-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/massimo-gammacurta References: [curatedmag](http://www.curatedmag.com/news/2010/05/25/lolli-pop-by-massimo-gammacurta/) & [bispublishers.nl](http://www.bispublishers.nl/bookpage.php?id=172) Lolli-pop is a conceptual still life project which re-creates unmistakable and iconic brands as super sweet suckers. Italian photographer Massimo Gammacurta is the man behind the candied commercialization of such familiar logos as [MTV](https://www.trendhunter.com/trends/mtv-vma-whopper-meal), [Apple](https://www.trendhunter.com/trends/candy-airpods) and [Nike](https://www.trendhunter.com/trends/artist-logo-remix). The Massimo Gammacurta work is now in print and can be seen via the release of a new book. Also, a a solo exhibition of the collection can be seen through June 7, 2010 at Visionairs Gallery in Paris, France. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Candy-inspired Branding:** The trend of creating candy versions of iconic logos presents an opportunity for brands to tap into the nostalgia and playfulness of consumers, while also creating memorable marketing experiences. - **Visual Storytelling in Advertising:** The use of conceptual still life projects, like the candy logos by Massimo Gammacurta, allows brands to tell their story in a visually captivating and unique way, attracting and engaging the audience. - **Art-inspired Marketing:** The collaboration between artists and brands, where iconic logos are reimagined in artistic forms, opens up possibilities for disruptive innovation in the marketing and advertising industry by bringing together creativity and product promotion. ### Industries Being Reshaped - **Advertising:** The advertising industry can explore creative ways to incorporate candy-inspired branding in their campaigns, offering clients unique and eye-catching marketing solutions. - **Art:** The art industry can embrace the trend of art-inspired marketing and collaborate with brands to create visually-compelling and innovative advertising materials, expanding the reach of artistic creations. - **Publishing:** The publishing industry can leverage the popularity of conceptual still life projects by releasing books that showcase artistic works, opening up new revenue streams and reaching a wider audience interested in art and design. ## Related on Trend Hunter - [Craft Cocktail Lollipops](https://www.trendhunter.com/trends/gourmet-cocktail-lollipop.md) - [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md) - [Jumbo Gummy Bear Lollipops](https://www.trendhunter.com/trends/nassau-candy.md) - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md) - [Lollipop-Inspired Dessert Bites](https://www.trendhunter.com/trends/slice-x-chupa-chups.md) - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md) - [Precisely Made Edible Earbuds](https://www.trendhunter.com/trends/candy-airpods.md) - [Hollywood-Themed Candy Collections](https://www.trendhunter.com/trends/sugafina-x-hollywood-collection.md) - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md)