# Modern Victorian Editorials Massimo Fossati's 'La Vera Prosperita' Shows the Luxury of Prosperity By Marissa Brassfield | Published 2009-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/massimo-fossati-la-vera-prosperita References: [larapixie.blogspot](http://larapixie.blogspot.com/2009/09/new-work-by-marco-ferra.html) & [snapshot.it](http://www.snapshot.it/) Massimo Fossati's 'La Vera Prosperita' explores the possibilities of true prosperity in fashion photography form. Judging by the completed editorial, it looks like success and prosperity permit someone the luxury to wear [beautiful couture gowns](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) to lounge on the grounds of a [gorgeous medieval-esque hotel](https://www.trendhunter.com/trends/borgo-dei-conti-resort). Marco Ferra styled Massimo Fossati's 'La Vera Prosperita,' and Barbara Bertolazzi was the creative force behind the models' makeup and hair. The shoot takes place at [Hotel San Rocco Lago d'Orta](https://www.trendhunter.com/trends/hotel-calimala-milano)--not a bad place to enjoy true prosperity. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Modern-victorian Fashion Photography:** Opportunity for luxury fashion brands to explore new styles and take inspiration from Victorian era designs. - **Prosperity as Luxury:** Potential to create marketing campaigns that portray prosperity as a luxury item to attain through brand consumption. - **Historical Architecture as Backdrop:** Opportunity for travel and tourism industries to promote use of historical sites as unique backdrops for photo shoots. ### Who This Affects Most - **Luxury Fashion:** Opportunity for luxury fashion brands to explore new styles and take inspiration from Victorian era designs. - **Luxury Marketing:** Potential to create marketing campaigns that portray prosperity as a luxury item to attain through brand consumption. - **Travel and Tourism:** Opportunity for travel and tourism industries to promote use of historical sites as unique backdrops for photo shoots. ## Related on Trend Hunter - [Ultra Luxury Hotel Expansions](https://www.trendhunter.com/trends/rocco-forte-house.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [AI Household Linen Campaigns](https://www.trendhunter.com/trends/casa-pratesi.md)