# Colorful Cosmopolitan Captures Arizona Muse Stars in Massimo Dutti Spring Sumer 2012 Campaign By Katherinev123 | Published 2012-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/massimo-dutti-spring-sumer-2012 References: [designscene.net](http://www.designscene.net/2012/01/massimo-dutti-ss12.html) & [massimodutti](http://www.massimodutti.com) For ideas on what to sport this spring season, check out the Massimo Dutti Spring Sumer 2012 campaign, which features top model [Arizona Muse](https://www.trendhunter.com/trends/tna-wrestling) alongside Ryan Burns. The Massimo Dutti Spring Sumer 2012 collection, as seen from the campaign, is elegant, stylish and also vibrantly chromatic, featuring a slew of chic outfits in gorgeous saturated hues. Styled by an in-house stylist from Massimo Dutti, Muse wears punchy spring-worthy pieces including a bright orange shift dress, a cute yellow blouse and floral shorts combo and a beautiful green pleated frock, among other must-haves. Burns is dressed in polished suits, a jacket with a nautical spin and more casual separates that would be great for the weekend. Hair and makeup for the Massimo Dutti Spring Sumer 2012 campaign was provided by Paco Garrigues. Visit DesignScene for more images and watch the video here for behind-the-scenes footage from the campaign shoot. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vibrant Fashion:** Opportunity for fashion brands to incorporate bold and saturated hues into their collections. - **Spring-worthy Pieces:** Demand for clothing items that are perfect for the spring season, such as shift dresses, floral shorts combos, and pleated frocks. - **Campaign Shoot Videos:** Opportunity for brands to create behind-the-scenes footage to give customers an exclusive look into their campaigns. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on the trend of incorporating bold and saturated hues into their collections. - **Retail:** Retailers can stock up on spring-worthy pieces that are in high demand during the spring season. - **Marketing:** Brands can create engaging campaign shoot videos to provide customers with an exclusive behind-the-scenes look. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)